Collection: Trending
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Sold OutType 1 Hair: Full Routine
Regular price $53.05Regular priceUnit price / per$58.94Sale price $53.05Sold Out -
Sold OutType 1 Hair: Hair Repair Routine
Regular price $35.96Regular priceUnit price / per$39.96Sale price $35.96Sold Out -
Sold OutType 2 Hair: Wave Defining Routine
Regular price $33.26Regular priceUnit price / per$36.96Sale price $33.26Sold Out -
Sold OutType 4B hair routine
Regular price $46.76Regular priceUnit price / per$51.95Sale price $46.76Sold Out -
Sold OutRosemary Leave-In Conditioner
4.38 / 5.0
(16) 16 total reviews
Regular price $9.99Regular priceUnit price / perSale price $9.99Sold Out -
Sold OutRosemary Bundle
Regular price $49.99Regular priceUnit price / per$75.92Sale price $49.99Sold Out -
Sold OutType 1A hair routine
Regular price $35.96Regular priceUnit price / per$39.96Sale price $35.96Sold Out -
Sold OutType 3A hair routine
Regular price $38.66Regular priceUnit price / per$42.96Sale price $38.66Sold Out -
Sold OutType 2 Hair: Full Routine
Regular price $53.95Regular priceUnit price / per$59.94Sale price $53.95Sold Out -
Sold OutType 1 Hair: Moisturizing Routine
Regular price $35.06Regular priceUnit price / per$38.96Sale price $35.06Sold Out -
Sold OutBond Conditioner
5.0 / 5.0
(5) 5 total reviews
Regular price $9.99Regular priceUnit price / perSale price $9.99Sold Out -
Sold OutBond Shampoo and Conditioner
Regular price $14.99Regular priceUnit price / per$19.98Sale price $14.99Sold Out -
Sold OutBond Water, Shampoo, and Conditioner
Regular price $19.99Regular priceUnit price / per$29.97Sale price $19.99Sold Out -
Sold OutType 2B hair routine
Regular price $33.26Regular priceUnit price / per$36.96Sale price $33.26Sold Out -
Sold OutType 1C hair routine
Regular price $35.96Regular priceUnit price / per$39.96Sale price $35.96Sold Out -
Sold OutCurl Color Cool Blue
4.84 / 5.0
(89) 89 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold OutCurl Color Burgundy
5.0 / 5.0
(4) 4 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold Out -
Sold OutCurl Color Hot Red
4.39 / 5.0
(136) 136 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold OutHemp Seed Oil Cowash Bar
4.81 / 5.0
(36) 36 total reviews
Regular price $6.99Regular priceUnit price / perSale price $6.99Sold Out -
Sold OutLong & Luxe Groedges Edge Control
4.73 / 5.0
(33) 33 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold OutCurl Color Lilac
3.0 / 5.0
(1) 1 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold OutCurl Color Bold Gold
4.75 / 5.0
(129) 129 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold OutBorn Curly Aloe Shampoo & Wash
5.0 / 5.0
(17) 17 total reviews
Regular price $6.99Regular priceUnit price / perSale price $6.99Sold Out
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.



















