• Close-up of red onions with a dark background

    Onion Extract

    Helps promote healthy hair growth while preventing shedding and strengthening hair

  • Geometric structure with white rods and silver spheres on a light blue background

    Isoquercetin

    Promotes hair regrowth by stimulating hair follicles

  • Ceramides

    Strengthens and moisturizes hair and promotes healthy hair growth, and improves scalp health

  • Cruelty free and vegan logo

    Cruelty Free and Vegan

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.