Made with:

  • Close-up of red onions with a dark background

    Red Onion Juice

    Clinically studied to promote healthy hair growth and support hair follicle activity

  • Geometric structure with white rods and silver spheres on a light blue background

    Isoquercetin

    Supports hair follicle activity and promotes increased hair growth

  • Ceramides

    Strengthens, moisturizes hair, promotes healthy hair growth, and improves scalp health
  • Cruelty free and vegan logo

    Cruelty Free and Vegan

  • Phthalate Free

  • Sulfate Free

  • Silicone Free
  • hair strength image

    Strengthens Hair up to 110%

  • Moisturizes Hair by 136%

  • detangling image

    Eases Combing by 133%

Backed by Science

Clinically tested through ex-vivo studies, Red Onion Juice and Isoquercetin demonstrated measurable increases in hair growth, bridging the power of nature with biotechnology.

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.