Made with:

  • Close-up of red onions with a dark background

    Red Onion Juice

    Clinically studied to promote healthy hair growth and support hair follicle activity

  • Geometric structure with white rods and silver spheres on a light blue background

    Isoquercetin

    Supports hair follicle activity and promotes increased hair growth

  • ceramides ingredient image

    Ceramides

    Strengthens, moisturizes hair, promotes healthy hair growth, and improves scalp health
  • Cruelty free and vegan logo

    Cruelty Free and Vegan

  • Phthalate Free graphic cartoon

    Phthalate Free

  • no sulfate graphic cartoon

    Sulfate Free

  • silicone free graphic cartoon

    Silicone Free
  • hair strength image

    Strengthens Hair up to 110%

  • fiber physics image graphic

    Moisturizes Hair by 36%

  • detangling image

    Eases Combing by 33%
Diagram showing a 'Before' and 'After' comparison with horizontal lines.

Lengthens hair

Clinically tested through ex-vivo studies, Red Onion Juice and Isoquercetin demonstrated measurable increases in hair growth, bridging the power of nature with biotechnology.

Bundles

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.