NEW

Born Curly Shampoo + Leave In + Curl Defining Jelly

It's a Bundle Deal! Get the Born Curly Shampoo, Leave-In Conditioner, and Curl Defining Jelly, a $18.97 value, now just $14.99! Everything your little one needs for the perfect curl routine, all in one bundle.

$14.99
$18.97 $14.99
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Bottle of tree bark extract held in a hand against an orange background

Vitamin C Serum For Face

NEW. Brightens. Helps even skin tone. Visibly brightens dark spots. Hydrates. Promotes radiant & glowing skin.

$19.99
$19.99
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Onion

For Long hair. Fast.

Bottle of batana Oil with oil dripping onto a hand against a brown background

Batana Oil

$10.99
$10.99
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Our Founder & Chemist

Dr. Ali Syed founded As I Am in 2011.

He is a Pakistani refugee & chemist with 45 patents.

One of the world's leading experts in Curly Hair.

Learn More

As I Am donates $1 per order to causes that are focused on growth, education, development, justice, and prosperity.

Bond

Repair Hair Damage. Great for High Porosity.

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Pink silicone scrubber on a white background
Beige scalp brush on beige background plain
Purple silicone scrubber with pointed ends on a light purple background

Scalp Massager

Made with soft, flexible silicone bristles to exfoliate, boost circulation, and distribute product with ease.

$9.99
$9.99
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Rosemary

Helps support Hair Growth.

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Coconut

Hydrate, Condition, and Define.

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