The Onion Routine

Softer, stronger, shinier hair — in three simple steps.

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Our Founder & Chemist

Dr. Ali Syed founded As I Am in 2011.

He is a Pakistani refugee & chemist with 45 patents.

One of the world's leading experts in Curly Hair.

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Batana Oil

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As I Am

Coconut Water

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Curl Color MistCurl Color Mist

NEW

Curl Color Mist

Locks in color. Longer hold.

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Bond

Repair Hair Damage. Great for High Porosity.

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Rosemary

Helps support Hair Growth.

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Coconut

Hydrate, Condition, and Define.

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Model holding As I Am Vitamin C SerumModel holding As I Am Vitamin C Serum

NEW

Brightens dark spots. Gentle on skin.

The gentle vitamin C serum for brighter, more even-looking skin.

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Skincare

Gentle Cleanser, Vitamin C Serum + Face Moisturizer — for hydrated, even, glowing skin.

Carbon-neutral shipping on all orders
81113kg
shipping emissions removed
That's like...
207649
miles driven by an average gasoline-powered car
We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization

As I Am donates $1 per order to causes that are focused on growth, education, development, justice, and prosperity.