Skincare for Hair.

with Melatonin, Copper Tripeptide, & Ceramide.

Vegan & Cruelty Free.

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Rice Water

Forbidden Black Rice, Biotin, & Inositol.
Strengthens & Moisturizes.
Rich in Antioxidants.

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Curly Hair Book

Structure, Properties, and Care

Now Available

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Curl Color

Medium hold temporary color gel.

Infused with jamaican black castor oil & ceramides.

Light, moisturizing formula.

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Our Founder & Chemist

Dr. Ali Syed founded As I Am in 2011.

A Pakistani refugee & chemist with 45 patents.

One of the world's leading experts in Curly Hair.

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