• Non-stripping gentle skincare cleanser
  • Illustration of skincare ingredients including hyaluronic acid, ceramides, and niacinamide on a brown background.
  • Step-by-step illustration on how to use skincare products with a woman applying them.
  • Hand with soap suds on a beige background
  • Round glass dish with soapy bubbles on a beige background
  • Close-up of bubbles in a white liquid
1 6

Gentle Cleanser

Gentle Cleanser

Gently cleanses, hydrates, provides long-lasting moisture, and improves the skin barrier. Leaves skin feeling clean, soft, and comfortable without tightness or irritation.

 

  • Niacinamide
  • Ceramides
  • Hyaluronic Acid
$11.99
$11.99
Sale Sold Out
View full details
  • Close-up of a person's face with closed eyes, showing skin texture and makeup.

    Before

  • Close-up of a person's face with closed eyes, showing skin texture and color.

    After 8 weeks

8 week clinical study on 11 subjects, ages 22 - 73 years old. Results at week 8 (USA, 2025).

model with nature hair

The Results Are In

93%

Said their skin felt softer and more supple

87%

Noticed a lasting difference in their skin’s hydration

86%

Had more radiant and glowing skin

*Based on a 2-month consumer study with 41 participants to assess real-world performance and experience.

Key Ingredients

Close-up of soapy water with bubbles on a white background

Niacinamide

 A form of vitamin B3 that helps support the skin barrier.

Ceramides

Skin-identical lipids that are part of skin’s natural barrier structure.

Hyaluronic Acid

Hydrates and helps support skin’s moisture barrier.

Aloe Vera

Provides soothing relief for skin.

Glycerin

Draws moisture into the skin, keeping it soft, smooth, and hydrated.

Betaine

A humectant that helps support skin hydration.

Flaxseed

Rich in omega-3 fatty acids and antioxidants to help condition skin.

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Glycerin, Sodium Cocoyl Glutamate, Coco-Betaine, Betaine, Niacinamide, Sodium Lauroyl Lactylate, Linum Usitatissimum (Linseed) Seed Extract, Hydroxyethylcellulose, Ceramide NP, Ceramide EOP, Ceramide AP, Potassium Sorbate, Sodium Hyaluronate, Sodium Benzoate, Ethylhexylglycerin, Phytosphingosine, Sodium Chloride, Hydroxypropyl Bisstearamide MEA, Phytosterols, Stearic Acid, Hydroxypropyl Bislauramide MEA.

FIS: 261-29-CO11

How to Use?

Wet face and gently massage cleanser onto skin. Rinse thoroughly.

Gently cleanses, hydrates, provides long-lasting moisture, and improves the skin barrier.

Diagram of a dropper bottle with labeled parts on a white background

Sustainability

We use 100% recyclable glass bottles and recycled paper boxes to minimize environmental impact.

As I Am prioritizes reducing carbon emissions throughout production and distribution. 

Black and white photo of a woman with a headband

Behind the Formula

Meet Dr. Maliha Syed, the scientist behind As I Am’s skincare collection. Her research focuses on solving real concerns for melanin-rich skin, with a mission to help people feel confident in their skin. Guided by her chemistry and engineering expertise, she creates transparent, effective formulations made to support all skin types.

You May Also Like

FREQUENTLY ASKED QUESTIONS

Who is this cleanser for?

This cleanser is suitable for all skin types, including sensitive and melanin-rich skin. It is dermatologist tested, clinically tested, non-irritating, and melanin-safe, making it ideal for daily use.

What makes this cleanser “gentle”?

The formula uses mild cleansing agents that clean the skin without stripping away natural moisture. It is fragrance-free and formulated to respect the skin barrier, helping skin feel clean and comfortable rather than dry or tight.

Does this cleanser contain fragrance?

No. The Gentle Cleanser is completely fragrance-free, making it suitable for sensitive skin and those who prefer minimal formulations.

Is this cleanser safe for melanin-rich skin?

Yes. The Gentle Cleanser is melanin-safe and designed with real concerns for melanin-rich skin in mind, following Dr. Maliha Syed’s research-driven approach.

How do I use the Gentle Cleanser?

Wet your face and gently massage the cleanser onto skin. Rinse thoroughly with water. Use daily as part of your skincare routine.

Will this cleanser dry out my skin?

No. The formula is designed to hydrate while cleansing. Ingredients like glycerin, hyaluronic acid, aloe vera, and betaine help draw moisture into the skin and support long-lasting hydration.

Is this product cruelty-free and vegan?

Yes. The Gentle Cleanser is cruelty-free and vegan.