• Hand holding a bottle of 'As I Am' Gentle Cleanser with a brown label against a white background
  • Illustration of skincare ingredients including hyaluronic acid, ceramides, and niacinamide on a brown background.
  • Round glass dish with soapy bubbles on a beige background
  • Brown bottle with pump dispenser on a light gray background
  • Brown bottle with pump and matching box on a white background
  • Brown bottle with pump and matching box on a white background
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Gentle Cleanser

Gentle Cleanser

Gently cleanses l Hydrates l Provides long-lasting moisture l Improves the skin barrier l  Leaves skin feeling clean, soft, and comfortable without tightness or irritation.

 

  • Niacinamide
  • Ceramides
  • Hyaluronic Acid
$11.99
$11.99
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The Results Are In

100%
said it cleanses without harsh scrubbing

97%
said it removes dirt, oil, and impurities

97%
said it feels gentle on the skin.

92%
said skin was soft & comfortable after cleansing

87%
reported no irritation

*Based on a 2-week consumer study with 40 participants to assess real-world performance and experience.

  • Logo with hexagonal shapes, a check mark, and a feather on a white background

    Non Irritating

  • no endocrine disruptors icon graphic

    Clinically Tested

  • Icon of a person with stars and a circular badge featuring a feather on a white background

    Suitable for Sensitive Skin

  • Icon of two hands holding a shield with a check mark, symbolizing protection or approval.

    Melanin-Friendly

  • Black circular icon with a droplet symbol and cross center on a white background

    Dermatology Tested

  • Black and white line drawing of a perfume bottle with spray mechanism

    Fragrance-Free

Made With

Niacinamide

 A form of vitamin B3 that helps support the skin barrier.

Ceramides

Skin-identical lipids that are part of skin’s natural barrier structure.

Hyaluronic Acid

Hydrates and helps support skin’s moisture barrier.

Aloe Vera

Provides soothing relief for skin.

Glycerin

Draws moisture into the skin, keeping it soft, smooth, and hydrated.

Betaine

A humectant that helps support skin hydration.

Flaxseed

Rich in omega-3 fatty acids and antioxidants to help condition skin.

Ingredients

Aqua/Water/Eau, Glycerin, Sodium Cocoyl Glutamate, Coco-Betaine, Betaine, Niacinamide, Sodium Lauroyl Lactylate, Aloe Barbadensis Leaf Juice Powder, Linum Usitatissimum (Linseed) Seed Extract, Hydroxyethylcellulose, Ceramide NP, Ceramide EOP, Ceramide AP, Potassium Sorbate, Sodium Hyaluronate, Sodium Benzoate, Ethylhexylglycerin, Phytosphingosine, Sodium Chloride, Hydroxypropyl Bisstearamide MEA, Phytosterols, Stearic Acid, Hydroxypropyl Bislauramide MEA.

FIS: 261-29-CO11

How to Use?

Wet face and gently massage cleanser onto skin. Rinse thoroughly.

Skincare collection

gentle cleanser packaging breakdown

Sustainability

We use 100% recyclable glass bottles and recycled paper boxes to minimize environmental impact.

As I Am prioritizes reducing carbon emissions throughout production and distribution. 

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Behind the Formula

Meet Dr. Maliha Syed, the scientist behind As I Am's skincare collection. Her research focuses on solving real concerns for melanin-rich skin, with a mission to help people feel confident in their skin.

Guided by her chemistry and engineering expertise, she creates transparent, effective formulations made to support all skin types.

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FREQUENTLY ASKED QUESTIONS

Who is this cleanser for?

This cleanser is suitable for all skin types, including sensitive and melanin-rich skin. It is dermatologist tested, clinically tested, non-irritating, and melanin-safe, making it ideal for daily use.

What makes this cleanser “gentle”?

The formula uses mild cleansing agents that clean the skin without stripping away natural moisture. It is fragrance-free and formulated to respect the skin barrier, helping skin feel clean and comfortable rather than dry or tight.

Does this cleanser contain fragrance?

No. The Gentle Cleanser is completely fragrance-free, making it suitable for sensitive skin and those who prefer minimal formulations.

Is this cleanser safe for melanin-rich skin?

Yes. The Gentle Cleanser is melanin-safe and designed with real concerns for melanin-rich skin in mind, following Dr. Maliha Syed’s research-driven approach.

How do I use the Gentle Cleanser?

Wet your face and gently massage the cleanser onto skin. Rinse thoroughly with water. Use daily as part of your skincare routine.

Will this cleanser dry out my skin?

No. The formula is designed to hydrate while cleansing. Ingredients like glycerin, hyaluronic acid, aloe vera, and betaine help draw moisture into the skin and support long-lasting hydration.

Is this product cruelty-free and vegan?

Yes. The Gentle Cleanser is cruelty-free and vegan.