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Gentle Cleanser

Gentle Cleanser

Gently cleanses l Hydrates l Provides long-lasting moisture l Strengthens the skin barrier l  Leaves skin feeling clean, soft, and comfortable without tightness or irritation.

 

CertificationNIACINAMIDEHyaluronic Acid
$12.99
$12.99
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The Gentle Cleanser lays the foundation for healthy skin with a strong barrier. Your first line of defense against dryness, ashiness, and dark marks.

The Results Are In

100%
said it cleanses without harsh scrubbing

97%
said it removes dirt, oil, and impurities

97%
said it feels gentle on the skin.

92%
said skin was soft & comfortable after cleansing

87%
reported no irritation

*Based on a 2-week consumer study with 40 participants to assess real-world performance and experience.

  • Logo with hexagonal shapes, a check mark, and a feather on a white background

    Non Irritating

  • no endocrine disruptors icon graphic

    Clinically Tested

  • Icon of a person with stars and a circular badge featuring a feather on a white background

    Suitable for Sensitive Skin

  • Icon of two hands holding a shield with a check mark, symbolizing protection or approval.

    Melanin Friendly

  • Black circular icon with a droplet symbol and cross center on a white background

    Dermatology Tested

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    Fragrance Free

Made With

Niacinamide

A form of Vitamin B3 that strengthens the skin barrier.

Ceramides (NP, AP, EOP) 

Three skin-identical ceramides that rebuild and reinforce your natural barrier.

Hyaluronic Acid

Hydrates and strengthens skin's moisture barrier.

Aloe Vera

Soothes and calms irritated skin.

Glycerin

Pulls moisture deep into skin, leaving it soft, smooth, and hydrated.

Betaine

A humectant that pulls moisture into skin and holds it.

Flaxseed

Rich in omega-3 fatty acids and antioxidants that nourish and condition skin.

Ingredients

Aqua/Water/Eau, Glycerin, Sodium Cocoyl Glutamate, Coco-Betaine, Betaine, Niacinamide, Sodium Lauroyl Lactylate, Aloe Barbadensis Leaf Juice Powder, Linum Usitatissimum (Linseed) Seed Extract, Hydroxyethylcellulose, Ceramide NP, Ceramide EOP, Ceramide AP, Potassium Sorbate, Sodium Hyaluronate, Sodium Benzoate, Ethylhexylglycerin, Phytosphingosine, Sodium Chloride, Hydroxypropyl Bisstearamide MEA, Phytosterols, Stearic Acid, Hydroxypropyl Bislauramide MEA.

FIS: 261-29-CO11

How to Use?

Wet face and gently massage cleanser onto skin. Rinse thoroughly.

Hydration & Barrier Strength, in One

Clinical testing showed that As I Am Gentle Face Cleanser improved skin hydration and strengthened the skin barrier compared to using no cleanser.

*Based on a 2-week clinical study with 18 participants. All results statistically significant vs. baseline (p<0.05). Individual results may vary.

Meet the seed behind our cleanser.

Flaxseed is the powerhouse at the heart of this formula — rich in omega-3s and skin-loving mucilage that help keep skin strong and hydrated.

Mucilage film cushions skin soft, never tight

Omega-3s calm and comfort as you cleanse

Holds water mid-wash hydration during, not just after

Meet the seed behind our cleanser.

Adding Gentle Cleanser to your routine

STEP 1: CLEANSE
STEP 1: CLEANSE

Gentle Cleanser

Vitamin C Serum STEP 2: TREAT

Vitamin C Serum

Face Moisturizer STEP 3: MOISTURIZE

Face Moisturizer

Clinically Tested & Proven on Melanin-Rich Skin

*Based on an independent 6-week Human Repeat Insult Patch Test (HRIPT) and 2 week consumer study.143 subjects completed: 70 self-identified as sensitive skin.

Skincare collection

gentle cleanser packaging breakdown

Sustainability

We use 100% recyclable glass bottles and recycled paper boxes to minimize environmental impact.

As I Am prioritizes reducing carbon emissions throughout production and distribution. 

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Behind the Formula

Meet Dr. Maliha Syed, the scientist behind As I Am's skincare collection. Her research focuses on solving real concerns for melanin-rich skin, with a mission to help people feel confident in their skin.

Guided by her chemistry and engineering expertise, she creates transparent, effective formulations made to support all skin types.

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FREQUENTLY ASKED QUESTIONS

Who is this cleanser for?

This cleanser is suitable for all skin types, including sensitive and melanin-rich skin. It is dermatologist tested, clinically tested, non-irritating, and melanin-safe, making it ideal for daily use.

What makes this cleanser “gentle”?

The formula uses mild cleansing agents that clean the skin without stripping away natural moisture. It is fragrance-free and formulated to respect the skin barrier, helping skin feel clean and comfortable rather than dry or tight.

Does this cleanser contain fragrance?

No. The Gentle Cleanser is completely fragrance-free, making it suitable for sensitive skin and those who prefer minimal formulations.

Is this cleanser safe for melanin-rich skin?

Yes. The Gentle Cleanser is melanin-safe and designed with real concerns for melanin-rich skin in mind, following Dr. Maliha Syed’s research-driven approach.

How do I use the Gentle Cleanser?

Wet your face and gently massage the cleanser onto skin. Rinse thoroughly with water. Use daily as part of your skincare routine.

Will this cleanser dry out my skin?

No. The formula is designed to hydrate while cleansing. Ingredients like glycerin, hyaluronic acid, aloe vera, and betaine help draw moisture into the skin and support long-lasting hydration.

Is this product cruelty-free and vegan?

Yes. The Gentle Cleanser is cruelty-free and vegan.