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    Non Irritating

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    Clinically Tested

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    Suitable for Sensitive Skin

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    Melanin Friendly

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    Derm Tested

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    Fragrance Free

The As I Am Skincare Routine

Gentle Cleanser STEP 1: CLEANSE

Gentle Cleanser

Vitamin C Serum STEP 2: TREAT

Vitamin C Serum

Face Moisturizer STEP 3: MOISTURIZE

Face Moisturizer

Bundles

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Behind the Formula

Meet Dr. Maliha Syed, the scientist behind As I Am's skincare collection. Her research focuses on solving real concerns for melanin-rich skin, with a mission to help people feel confident in their skin.

Guided by her chemistry and engineering expertise, she creates transparent, effective formulations made to support all skin types.

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.