Made With:

  • Avocado Oil

    high in vitamins, antioxidants, and essential fatty acids, that nourish, moisturize, and strengthen the hair.

  • Shea Butter

    helps to nourish and hydrate the hair, promoting softness, shine, and overall hair health.

  • Calendula Extract

    hydrates the scalp, soothes irritation, promotes hair growth, and enhances natural shine and resilience.

  • Coconut Oil

    moisturizing & nourishing. strengthens hair while also providing anti-fungal benefits. enhances shine & softness.

According to our lab results, this collection ...

  • Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • Reduces Breakage up to 87%

  • Eases Combing up to 32%

  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.