Born Curly
Formulated for Babies and Children, with hair types 3 & 4.Infused with extra moisturizing & conditioning properties to suit your Children's needs. Pure & Gentle Formulas.
Made With:
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Avocado Oil
high in vitamins, antioxidants, and essential fatty acids, that nourish, moisturize, and strengthen the hair.
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Shea Butter
helps to nourish and hydrate the hair, promoting softness, shine, and overall hair health.
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Calendula Extract
hydrates the scalp, soothes irritation, promotes hair growth, and enhances natural shine and resilience.
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Coconut Oil
moisturizing & nourishing. strengthens hair while also providing anti-fungal benefits. enhances shine & softness.
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born curly aloe shampoo & wash
Regular price $6.99Regular priceUnit price / per -
born curly avocado shea cowash
Regular price $5.99Regular priceUnit price / per -
born curly argan leave-in conditioner
Regular price $5.99Regular priceUnit price / per -
born curly argan curl defining jelly
Regular price $5.99Regular priceUnit price / per
According to our lab results, this collection ...
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.