• Piroctone Olamine

    Fights dandruff, soothes itchiness, reduces redness, and restores scalp balance for healthier hair.

  • Olive Oil

    Rich in omega-3 fatty acids and antioxidants, It boosts hair health for thicker, stronger, and shinier hair. It penetrates the hair shaft, making hair smooth.

  • Tea Tree Oil

    Treats dandruff, fights scalp infections, stimulates hair growth, moisturizes, reduces oiliness, strengthens hair, and prevents hair loss.

  • Peppermint Oil

    Known for its refreshing and cooling properties, it soothes the scalp, boosts circulation, and supports hair growth while reducing dryness and flakiness.

  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.