• rosemary oil hand holding

    4 Hair Oils for Thinning Hair—Including the $10 Find That Makes Shopper's Strands "Grow Like a Weed"

    Featuring As I Am Rosemary Oil,
    01-04-26

    Read More 
  • Assorted jars and bottles with a decorative box on a wooden surface.

    Inside ‘The Valley’ Star Jasmine Goode’s BravoCon 2025 Kickoff Dinner

    Featuring As I Am Classic and Rosemary Collections,
    11-18-25

    Read More 
  • Three women with different hairstyles displayed side by side.

    These Are, Without Question, the Best Products for Curly Hair—Chosen by Experts

    Featuring As I Am Coconut CoWash,
    11-09-25

    Read More 
  • Close-up of a person wearing a gold necklace with a pendant, partially obscured by hair.

    Your 7 Biggest Hair Health Questions, Answered

    Featuring Various As I Am Products,
    09-25-25

    Read More 
  • Woman wearing a green outfit with a blurred background of cars and trees

    Experts Call Black Seed Oil "Liquid Gold" for Hair Growth and Scalp Health

    Featuring Curly Hair book by Dr. Ali Syed,
    09-18-25

    Read More 
  • Two bottles of 'Long & Luxe' shampoo and conditioner on a blue background

    The Best Curly Hair Products for This Summer

    Featuring As I Am Long & Luxe Collection,
    06-25-25

    Read More 
  • Woman with curly hair wearing hoop earrings on a beige background

    The 10 Best Rice Water Shampoos for Strong, Shiny Hair

    Featuring As I Am Rice Water Shampoo,
    06-24-25

    Read More 
  • Woman with braided hair wearing a black outfit against a white curtain background

    How to Regrow Edges so They're Strong, Long, and Protected From Future Breakage

    Featuring As I Am Rosemary Edge Gel,
    04-23-25

    Read More 
  • book article

    Curly Hair: Structure, Properties, & Care by Dr. Ali N. Syed

    Curly Hair Book By Dr. Ali Syed,

    05-09-24

    Read More 
  • As I Am Rosemary Oil Collection, expertly crafted to support hair growth, strengthen strands, and nourish the scalp. Infused with pure rosemary oil and nutrient-rich ingredients, this collection helps reduce breakage, improve scalp health, and promote thicker, healthier hair. Ideal for all hair types, especially curly and coily textures.

    My Balding Edges Sprouted New Hairs After 8 Weeks of Using This $8 Hair Oil

    Featuring As I Am Rosemary Oil,

    05-09-24

    Read More 
  • Grammy-winning artist Victoria Monét shines in Dazed, featuring As I Am. Celebrating beauty, self-expression, and hair health, the feature highlights As I Am’s nourishing products designed for textured hair. Explore the story behind the partnership and the power of embracing natural curls.

    Victoria Monét: ‘Everything comes in due time’

    Featuring As I Am,

    03-01-24

    Read More 
  • Normani's Moment Is Now – a powerful feature highlighting her journey, confidence, and beauty. As I Am is proudly featured, showcasing nourishing hair care products that support healthy, vibrant curls. Discover how Normani embraces her natural hair with As I Am."

    Normani's Moment Is Now

    Featuring As I Am,

    02-22-24

    Read More 
  • Victoria Monét embraces her evolution in 'The Many Manifestations of Victoria Monét,' a feature highlighting her artistry, beauty, and self-expression. As I Am is proudly featured, showcasing hair care products that nourish and celebrate natural curls

    The Many Manifestations of Victoria Monét

    Featuring As I Am,
    02 - 01 - 24

    Read More 
  • A step-by-step guide to achieving the stunning hair looks from the Caroline Hu show during Paris Fashion Week. Featuring As I Am products, this tutorial highlights expert techniques for creating elegant, runway-ready styles while keeping hair healthy and nourished.

    How-To: Caroline Hu Show Hair Looks During Paris Fashion Week

    Featuring As I Am Smoothing Gel,
    09 - 28 - 23

    Read More 
  • Meet the talented glam team behind Dove’s iconic looks, featuring As I Am products. Discover the expert stylists and their go-to hair care essentials for creating flawless, healthy, and nourished styles for all hair types.

    Get to Know Dove's Glam Team

    Featuring As I Am Rice Water Shampoo,
    09 - 26 - 23

    Read More 
  • Sesi Magazine explores the fun and versatility of temporary hair color, featuring As I Am Curl Color. Learn how to switch up your look with vibrant, damage-free shades designed to enhance and define curls while keeping hair healthy and moisturized.

    Sesi Magazine - Temporary Hair Color

    Featuring As I Am Curl Color, Summer 2023

    Read More 
  • article as i am featured

    How to Get Your Best Summer Curls, According to Top Industry Pros

    Featuring As I Am Classic Twist Defining Cream, 06 - 19 - 2023

    Read More 

  • Behind Ariana DeBose’s Met Gala Ombré Cornrow Braids

    Featuring As I Am Rice Water Collection & Classic Curling Jelly,
    05 - 02 - 2023

    Read More 

  • The Best Dandruff Shampoos for Every Type of Hair

    Featuring Dry & Itchy Scalp Care Co-Wash,
    01 - 17 - 2023

    Read More 
  • article as i am featured

    Behind The Chair – 2023 Critics’ Choice Awards

    Kerry Washington featuring As I Am Rice Water, 01 - 16 - 2023

    Read More 
  • article as i am featured

    6 ideas of holiday and everyday hairstyles for curly hair

    Featuring As I Am Curl Color, 01 - 02 - 2023

    Read More 
  • Bottle of As I Am Clary Sage & Juniper Berry Shampoo floating in water with a blue label.

    She Knows

    Featuring Dry & Itchy Scalp Care Collection, 12 - 28 - 2022

    Read More 
  • A bottle of Coconut Cowash with a pump dispenser, displaying a label with the brand 'As I Am' and the product name 'Coconut Cowash'. The bottle is placed against a backdrop with a large bubble coming out of the bottle, indicating the product is a creamy hair wash.

    Shape

    Featuring Classic Coconut CoWash,
    11 - 21 - 2022

    Read More 
  • article as i am featured

    In Style

    Featuring Hydration Elation Conditioner,
    11 - 17 - 2022

    Read More 
  • article as i am featured

    Her Campus

    Featuring As I Am,
    11 - 15 - 2022

    Read More 
  • Bold Gold product information

    Elite Daily

    Featuring Curl Color Bold Gold,
    11 - 30 - 2022

    Read More 
  • Passion purple product information

    NYLON

    Featuring Curl Color Passion Purple,
    10 - 30 - 2022

    Read More 
  • article as i am featured

    Harpers Bazaar

    Featuring Coconut CoWash,
    10 - 26 - 2022

    Read More 
  • article as i am featured

    Featuring As I Am Coconut CoWash,
    10 - 22 - 2022

    Read More 
  • article as i am featured

    CN Traveler

    Featuring As I Am Hemp Seed Oil Bars,
    10 - 20 - 2022

    Read More 

  • Seventeen

    Featuring Rice Water Collection,
    09 - 30 - 2022

    Read More 

  • Byrdie

    Featuring the Classic Collection,
    05 - 17 - 2022

    Read More 
  • A jar of As I Am Cool Blue curl color gel with a swatch of blue gel extended from the jar, placed on a blue background.

    Allure

    Featuring Curl Color Cool Blue,
    08 - 19 -2021

    Read More 
  • model hair walking

    Spring Beauty Edit 2022: The Bare Essentials

    Featuring As I Am Curl Color Collection,
    03 - 08 - 2022

    Read More 
  • Woman with curly hair on British Vogue website with text about curl-defining products.

    British Vogue

    Featuring Coil Defining Jelly,
    03 - 02 - 2021

    Read More 
  • curl color collection image with yellow background

    Pure Wow

    Featuring Curl Color Collection,
    03 - 02 - 2021

    Read More 
  • cc cool blue texture

    Pop Sugar

    Featuring Curl Color Cool Blue,
    12 - 08 - 2020

    Read More