Press

Sesi Magazine - Temporary Hair Color

Featuring As I Am Curl Color
Summer 2023

Read More

How to Get Your Best Summer Curls, According to Top Industry Pros

Featuring As I Am Classic Twist Defining Cream
06 - 19 - 2023

Read More

Behind Ariana DeBose’s Met Gala Ombré Cornrow Braids

Featuring As I Am Rice Water Collection & Classic Curling Jelly
05 - 02 - 2023

Read More

How New Findings on Rice Water & Hair Growth Lead to this As I Am Collection

Featuring As I Am Rice Water Collection
01 - 31 - 2023

Read More

The Best Dandruff Shampoos for Every Type of Hair

Featuring Dry & Itchy Scalp Care Co-Wash
01 - 17 - 2023

Read More

Behind The Chair – 2023 Critics’ Choice Awards

Kerry Washington featuring As I Am Rice Water

01 - 16 - 2023

Read More

6 ideas of holiday and everyday hairstyles for curly hair

Featuring As I Am Curl Color
01 - 02 - 2023

Read More

She Knows

Featuring Dry & Itchy Scalp Care Collection

12 - 28 - 2022

Read More

Shape

Featuring Classic Coconut CoWash

11 - 21 - 2022

Read more

In Style

Featuring Hydration Elation Conditioner

11 - 17 - 2022

Read more

Her Campus

Featuring As I Am

11 - 15 - 2022

Read More

Elite Daily

Featuring Curl Color Bold Gold

11 - 30 - 2022

Read More

NYLON

Featuring Curl Color Passion Purple

10 - 30 - 2022

Read More

HARPERS BAZAAR

Featuring Coconut CoWash

10 - 26 - 2022

Read More

Gulf News

Featuring As I Am Coconut CoWash

10 - 22 - 2022

Read More

CN Traveler

Featuring As I Am Hemp Seed Oil Bars

10 - 20 - 2022

Read More

Seventeen

Featuring Rice Water Collection

09 - 30 - 2022

Read More

Byrdie

Featuring the Classic Collection

05 - 17 - 2022

Read More

Allure

Featuring Curl Color Cool Blue

08 - 19 -2021

Read More

Spring Beauty Edit 2022: The Bare Essentials

Featuring As I Am Curl Color Collection
03 - 08 - 2022

Read More

British Vogue

Featuring Coil Defining Jelly

03 - 02 - 2021

Read More

Pure Wow

Featuring Curl Color Collection

03 - 02 - 2021

Read More

PopSugar

Featuring Curl Color Cool Blue

12 - 08 - 2020

Read More