• Curly Hair: Structure, Properties, & Care by Dr. Ali N. Syed

    Curly Hair Book By Dr. Ali Syed,

    05-09-24

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  • As I Am Rosemary Oil Collection, expertly crafted to support hair growth, strengthen strands, and nourish the scalp. Infused with pure rosemary oil and nutrient-rich ingredients, this collection helps reduce breakage, improve scalp health, and promote thicker, healthier hair. Ideal for all hair types, especially curly and coily textures.

    My Balding Edges Sprouted New Hairs After 8 Weeks of Using This $8 Hair Oil

    Featuring As I Am Rosemary Oil,

    05-09-24

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  • Grammy-winning artist Victoria Monét shines in Dazed, featuring As I Am. Celebrating beauty, self-expression, and hair health, the feature highlights As I Am’s nourishing products designed for textured hair. Explore the story behind the partnership and the power of embracing natural curls.

    Victoria Monét: ‘Everything comes in due time’

    Featuring As I Am,

    03-01-24

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  • Normani's Moment Is Now – a powerful feature highlighting her journey, confidence, and beauty. As I Am is proudly featured, showcasing nourishing hair care products that support healthy, vibrant curls. Discover how Normani embraces her natural hair with As I Am."

    Normani's Moment Is Now

    Featuring As I Am,

    02-22-24

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  • Victoria Monét embraces her evolution in 'The Many Manifestations of Victoria Monét,' a feature highlighting her artistry, beauty, and self-expression. As I Am is proudly featured, showcasing hair care products that nourish and celebrate natural curls

    The Many Manifestations of Victoria Monét

    Featuring As I Am,
    02 - 01 - 24

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  • A step-by-step guide to achieving the stunning hair looks from the Caroline Hu show during Paris Fashion Week. Featuring As I Am products, this tutorial highlights expert techniques for creating elegant, runway-ready styles while keeping hair healthy and nourished.

    How-To: Caroline Hu Show Hair Looks During Paris Fashion Week

    Featuring As I Am Smoothing Gel,
    09 - 28 - 23

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  • Meet the talented glam team behind Dove’s iconic looks, featuring As I Am products. Discover the expert stylists and their go-to hair care essentials for creating flawless, healthy, and nourished styles for all hair types.

    Get to Know Dove's Glam Team

    Featuring As I Am Rice Water Shampoo,
    09 - 26 - 23

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  • Sesi Magazine explores the fun and versatility of temporary hair color, featuring As I Am Curl Color. Learn how to switch up your look with vibrant, damage-free shades designed to enhance and define curls while keeping hair healthy and moisturized.

    Sesi Magazine - Temporary Hair Color

    Featuring As I Am Curl Color, Summer 2023

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  • How to Get Your Best Summer Curls, According to Top Industry Pros

    Featuring As I Am Classic Twist Defining Cream, 06 - 19 - 2023

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  • Behind Ariana DeBose’s Met Gala Ombré Cornrow Braids

    Featuring As I Am Rice Water Collection & Classic Curling Jelly,
    05 - 02 - 2023

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  • How New Findings on Rice Water & Hair Growth Lead to this As I Am Collection

    Featuring As I Am Rice Water Collection,
    01 - 31 - 2023

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  • The Best Dandruff Shampoos for Every Type of Hair

    Featuring Dry & Itchy Scalp Care Co-Wash,
    01 - 17 - 2023

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  • Behind The Chair – 2023 Critics’ Choice Awards

    Kerry Washington featuring As I Am Rice Water, 01 - 16 - 2023

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  • 6 ideas of holiday and everyday hairstyles for curly hair

    Featuring As I Am Curl Color, 01 - 02 - 2023

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  • She Knows

    Featuring Dry & Itchy Scalp Care Collection, 12 - 28 - 2022

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  • Shape

    Featuring Classic Coconut CoWash,
    11 - 21 - 2022

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  • In Style

    Featuring Hydration Elation Conditioner,
    11 - 17 - 2022

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  • Her Campus

    Featuring As I Am,
    11 - 15 - 2022

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  • Elite Daily

    Featuring Curl Color Bold Gold,
    11 - 30 - 2022

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  • NYLON

    Featuring Curl Color Passion Purple,
    10 - 30 - 2022

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  • Harpers Bazaar

    Featuring Coconut CoWash,
    10 - 26 - 2022

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  • Featuring As I Am Coconut CoWash,
    10 - 22 - 2022

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  • CN Traveler

    Featuring As I Am Hemp Seed Oil Bars,
    10 - 20 - 2022

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  • Seventeen

    Featuring Rice Water Collection,
    09 - 30 - 2022

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  • Byrdie

    Featuring the Classic Collection,
    05 - 17 - 2022

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  • Allure

    Featuring Curl Color Cool Blue,
    08 - 19 -2021

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  • Spring Beauty Edit 2022: The Bare Essentials

    Featuring As I Am Curl Color Collection,
    03 - 08 - 2022

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  • British Vogue

    Featuring Coil Defining Jelly,
    03 - 02 - 2021

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  • Pure Wow

    Featuring Curl Color Collection,
    03 - 02 - 2021

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  • Pop Sugar

    Featuring Curl Color Cool Blue,
    12 - 08 - 2020

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