Curl Color

Temporary Color Gel

Perfect for curly, wavy and coily hair. 

Damage free. No bleach or lightener needed. Certified Vegan. Paraben Free. Sulfate Free. Cruelty Free.

Works perfectly on Dark hair.

  • Improves Hair Moisture by 60%

  • Strengthens Hair by 14% After One Application

  • Holds Style for 24 Hours

  • Bold Gold

  • Copper

  • Hot Red

  • Rose Gold

  • Flamingo Pink

  • Passion Purple

  • Cool Blue

  • Emerald Green

  • Minty Mermaid

  • Sassy Silver

  • Ceramides

    Aids in moisture retention, strengthens hair, and promotes hair elasticity.

  • Jamaican Black Castor Oil

    Moisturizes hair and scalp, thickens hair, protects against damage and add shine.

  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.