Temporary Color Gel That Lasts Up To 1 Wash.

For All Hair Types.

Curl Definer.

Works Perfectly On Dark Hair.

The Curl Collection

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    Improves Hair Moisture by 60%

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    Strengthens Hair by 14% After One Application

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    Holds Style for 24 Hours
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    Cruelty Free and Vegan

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    Silicone Free

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    Paraben Free

  • Ammonia Free

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    No Harsh Chemicals

The Curl Color Kit

Travel Size Curl Colors

Made With:

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    Ceramides

    Aids in moisture retention, strengthens hair, and promotes hair elasticity.

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    Jamaican Black Castor Oil

    Moisturizes hair and scalp, thickens hair, protects against damage and add shine.
  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.