Temporary color gel that lasts up to 1 wash.

For all hair types.

Curl definer.

Works perfectly on dark hair.

  • silicone free

  • phthalate free

  • paraben free

  • armonia free

  • no harsh chemicals

  • Improves Hair Moisture by 60%

  • Strengthens Hair by 14% After One Application

  • Holds Style for 24 Hours

  • Ceramides

    Aids in moisture retention, strengthens hair, and promotes hair elasticity.

  • Jamaican Black Castor Oil

    Moisturizes hair and scalp, thickens hair, protects against damage and add shine.

  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.