Temporary Color Gel That Lasts Up To 1 Wash.

For All Hair Types.

Curl Definer.

Works Perfectly On Dark Hair.

The Curl Collection

  • fiber physics results graphic

    Improves Hair Moisture by 60%

  • hair strength image

    Strengthens Hair by 14% After One Application

  • fiber physics image graphic

    Holds Style for 24 Hours
  • Cruelty free and vegan logo

    Cruelty Free and Vegan

  • silicone free graphic cartoon

    Silicone Free

  • logo graphic icon

    Paraben Free

  • Ammonia Free

  • no endocrine disruptors icon graphic

    No Harsh Chemicals

The Curl Color Kit

Made With:

  • ceramides ingredient image

    Ceramides

    Aids in moisture retention, strengthens hair, and promotes hair elasticity.

  • JBCO ingredient image

    Jamaican Black Castor Oil

    Moisturizes hair and scalp, thickens hair, protects against damage and add shine.
  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.