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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
Clean Ingredients
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
Damage Free
Certified Vegan
Paraben Free
Recyclable Packaging
Our curl enhancing color gel provides a medium hold that lasts up to one wash.
Before applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet). Use gloves.
Before applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet).
Use gloves.
Section hair off and apply to damp hair from root to tip.
For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).
For a subtle look, apply a fingerfull to each chunk or section of hair. Twist or rake through hair for desired style.
Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).
High Quality Products Made in the US by Scientists
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Jamaican Black Castor Oil
Ceramides
INGREDIENTS
Sustainability
At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.
This Product is: Vegan and Cruelty-Free.
Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.
Shipping & RETURNS
All orders have a 1-2 business day lead time upon receipt of order.
Orders placed on weekends or during a holiday or promotion will have an approximate lead time of 3-8 business days upon receipt of order.
The selected shipping method applies after order has shipped. We cannot edit or make address changes once orders have been made.
Once your order leaves our warehouse, you will receive notifications from As I Am with your tracking number. You can track your order through the provider up until delivery.
All Sales are Final.
No address changes after checkout.
FREQUENTLY ASKED
QUESTIONS
We Are Here To Help
Is this Collection Vegan?
Curl Color is Vegan and Cruelty-Free. At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.
Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.
How do I stop the Curl Color from transferring/bleeding?
Due to it's temporary and gel-creme nature, some transfer is to be expected, please note that more transfer is applicable to our more pigmented shades like Curl Color: Hot Red and not so much in colors like Curl Color: Rose Gold. More Curl Color used, the more vibrant it will be, the more transfer that may occur.
It is also good to note that using leave in conditioners or other products that could cause build-up in the hair while using this product could cause flakiness.
Can I Straighten/Flat iron my hair with Curl Color?
NO - the answer is NO, Curl Color is a gel - creme consistency and is best to be dried with heat in the sense of rollers, flexi rod sets, braid outs, twist outs, bantu knots, etc.
Does the color transfer?
Curl Color will last until you wash it out in the shower, it is NOT a dye, and will only last for about a week or so, depending on how you care and protect your hair via bonnet, satin/silk pillowcase, etc.
I have Type 1/Straight Hair, Can I use Curl Color?
Yes! - However, due to it's gel creme consistency, you may find the product heavy on your hair depending on the style you are using it for. The color on the hair will apply the same.
Customer Reviews
4.6
Based on 41 Reviews
Customer Photos
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FC
06/02/2021
Fabiola C. 
United StatesI recommend this product
Purple/Blue
Love this product! 100 % wear gloves when applying this product. But the curl pattern it left and the color was amazing! When it starts wear off. For me after I woke up the next day it began to feel grainy but still a noticeable color! Probably needed to wrap it. It didn’t bleed to my pillow and it washed out as easy as putting it on. People loved it!
L
04/23/2021
Luisa United StatesI recommend this product
Amazing
I bought this for my daughter and she is so happy and beautiful with the results. The product smells so good, hair is soft and the color is awesome.
IV
04/09/2021
Ismael V. United StatesI recommend this product
AMAZING
I have dark brown hair, the color I chose DOES work but I do have to use a lot, some reviewers said the whole thing, which I kinda agree. The quality of the Curl Color is really good, I do believe if you have lighter hair It will show more. If you have dark hair it’ll be fun but will kinda look like a oriole shine to the hair, without using the whole small container.
DG
03/12/2021
Donna G. United StatesI recommend this product
Easy and fun
Loved this product, it wasn't heavy . It didn't dry crunchy the color is pretty . Hope you come out with a more bright vibrant line in the future ! We used purple and blue
YH
03/11/2021
Yocaira H. United StatesI recommend this product
I love it
It's a very good product color hair I love it..
