Made with:

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    Batana Oil

    Rich in antioxidants and essential fatty acids. Strengthens, moisturizes, and enhances shine for healthier, more resilient hair.

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    Peptides

    Help support healthy hair growth and stronger-looking hair. 

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    Ceramides

    Aids in moisture retention, strengthen hair, and promote hair elasticity.
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    Strengthens Hair up to 112%

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    Moisturizes Hair by 36%

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    Protects hair from thermal damage
  • Cruelty free and vegan logo

    Cruelty Free and Vegan

  • Phthalate Free graphic cartoon

    Phthalate Free

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    Sulfate Free

  • silicone free graphic cartoon

    Silicone Free

  • paraben free graphic cartoon

    Parabens Free

Bundles

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.