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curly hair book - by dr. ali syed

curly hair book - by dr. ali syed

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Structure, Properties, & Care

By Dr. Ali Syed.

Coming Soon.

Available for Pre-Order.

This book is one-of-a-kind science-based effort to compare curly hair with straight and wavy hair in terms of its structure, properties, and care. The structure of hair is explained with all of its details but made easily understandable for every reader, be they chemists, hairstylists, or consumers of hair care products.

The details of combing, cleansing, conditioning, and styling curly hair are presented for the consumer, hairstylist, and formulating chemist alike. The impact of cosmetic ingredients and their rankings regarding hair and scalp health are presented as a guide.

The human scalp is discussed along with hair growth, hair loss, and its remedies. Comparative information is provided regarding the shape of hair follicles of curly/coily and straight hair along with comparative studies of hair growth for major ethnic groups.


“The structure and properties of human hair have been extensively investigated, and a plethora of products have been offered to clean, condition, style, and groom hair. However, there is one segment that has often been relegated to the side-streams of investigation and product development, and that is curly African Hair. For several generations, the norm has been to force African hair into Caucasian conformation by the application of chemical treatments, that are often harsh and degrading to the hair structure. In this context, for more than thirty years, I have observed Dr. Ali Syed’s dedication to understanding the nuances of curly hair, and to developing and offering superior products that are directed specifically to the treatment of this hair type. 

As an entrepreneur and business owner, Dr. Syed might have been tempted to keep his special knowledge of this subject as a trade secret. Instead, he has chosen to disclose, in his book, what has taken him a lifetime to learn. I applaud Dr. Syed for his openness and his gift of knowledge. I learned a lot from this text! It is a comprehensive treatment of the subject, with abundant educational gems to inspire the reader. I commend his book on curly hair to anyone and everyone with an interest in the subject. Like me, you will learn from this book.” 


Professor and Director Emeritus, The School of Polymers & High Performance Materials, University of Southern Mississippi 


“This book is a must-have reference source for anyone serious about hair structure and treatment science. The information is presented in a clear and astute manner, making it useful not only to the newcomer to the topic but also to the most experienced formulator.” 


President, Society of Cosmetic Chemists, 2015 

Education Chair, International Federation of Society of Cosmetic Chemists, 2016-2019 


“The first learner-friendly book to provide an in-depth perspective on all hair types in addition to practical approaches to combat hair loss, issues with hair growth, scalp and skin-related challenges. An excellent reference for academic researchers, and a valuable source for dermatologists, cosmetologists, hair stylists, hair colorists, and hair care product formulators.” 


Visiting Professor, Chemistry Department, Walsh University 

Senior Fellow (Ret’d), Lubrizol Advanced Materials, Inc. 


PLA/PHA blend derived from plant starch & bacterial fermentation.


All orders ship via FedEx Ground and have a 1-2 business day lead time upon receipt of order.

We cannot edit or make address changes once orders have been placed.

Once your order leaves our warehouse, you will receive notifications from As I Am with your tracking number.

You can track your order through the carrier up until delivery.



1999 N. 15th Ave

Melrose Park, IL 60160



Shipments cannot be made to P.O. boxes, APO, or FPO.

Return policy

As a part of our commitment to our Sustainability Goals (to achieve net zero carbon emissions by 2030), we unfortunately do not accept returns or refunds.

All sales are final.

However, you can try purchasing in-store from one of our retail partners that accept returns or refunds.

We also recommend checking product reviews on our website, YouTube, Instagram, and Tik Tok to help make the best informed purchase decision.

We are not responsible for lost or stolen packages confirmed to be delivered to the address entered for an order. Upon request, we will confirm delivery to the address provided, date of delivery, tracking information and shipping carrier information for you to investigate. If an item was lost or stolen, it is your responsibility to file a claim with the shipping carrier to receive compensation for lost or stolen packages that are the fault of the shipping carrier.

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Stackable. Saves Space. Extends Bar Life.

  • the founder

    with 45 patents, dr. ali syed and his family-owned business is at the origin of the curly hair industry.

  • r&d

    our laboratory manufactures science backed products based on our proprietary cutting-edge research.

  • clean beauty

    gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

  • sustainability

    by prioritizing decomposable materials, we are committed to reducing our carbon footprint.



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