Stimulates hair growth.

Locks moisture into scalp and hair.

Moisturize & Strengthens.

Inspired by Yao Women in China, who use Rice Water as a part of their daily hair growth routine.

  • Water + Sub-micron Technology

    Enables deep ingredient penetration to strengthen the scalp's protective barrier for enhanced damage protection.

  • Forbidden Black Rice

    Used in traditional Chinese & Asian medicine, protects hair & scalp, promotes growth & fights hair loss.

  • Saw Palmetto

    Strengthens the hair while reducing hair shedding and hair thinning.

  • Improves Hair Moisture by 30.96%

  • Improves Wet Combing by 57%

  • Improves Dry Combing by 59%

  • Improves Hair Strength by 123%

  • Improves Scalp Moisture by 130%

  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.