Made With:

  • water ingredient page

    Water + Sub-micron Technology

    Enables deep ingredient penetration to strengthen the scalp's protective barrier for enhanced damage protection.

  • black rice ingredient

    Forbidden Black Rice

    Used in traditional Chinese & Asian medicine, protects hair & scalp, promotes growth & fights hair loss.

  • saw palmetto ingredient

    Saw Palmetto

    Strengthens the hair while reducing hair shedding and hair thinning.
  • Hair follicle

    Improves Hair Moisture by 31%

  • fiber physics results graphic black and white

    Improves Wet Combing by 57%

  • comb image

    Improves Dry Combing by 59%

  • hair strength image

    Improves Hair Strength by 123%

  • fiber physics image

    Improves Scalp Moisture by 130%

Bundles

Sachet Samples

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

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