Straight Hair Routine - 1a, 1b, 1c Hair

Try this Straight Hair Routine

Perfect for 1a, 1b, and 1c Hair

Woman applying a purple hair product spray to her hair against a plain background

Get to Know Your Hair Type on our Blog

Discover how to care for your unique hair type with science-backed insights from our latest posts.

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Grammy-winning artist Victoria Monét shines in Dazed, featuring As I Am. Celebrating beauty, self-expression, and hair health, the feature highlights As I Am’s nourishing products designed for textured hair. Explore the story behind the partnership and the power of embracing natural curls.

As I Am in the Press

See what everyone’s saying about us — explore our latest media features and publications.

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FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

How can I keep straight hair from looking greasy?

Use lightweight cleansers and avoid heavy creams. The Rice Water, Rosemary, and Bond collections help balance the scalp without weighing the hair down.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What products help add volume to straight hair?

Lightweight, water-based formulas work best for adding lift without weighing the hair down. The Rice Water Collection helps strengthen and boost movement, the Rosemary Collection supports scalp freshness for natural volume, and the Bond Collection reinforces the hair fiber while keeping strands light and smooth.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.