Long & Luxe

Long & Luxe

Lengthen, Strengthen Your Hair with Long & Luxe.

As I Am® introduces a new collection of 7 luxurious products infused with Pomegranate & Passion Fruit.

The perfect regimen from start-to-finish for naturalistas to grow their hair longer and stronger.

Use #LongAndLuxe to show off your long and strong hair!

GroWash
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
GroWash
$10.95 26
GroYogurt
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
GroYogurt
$9.95 23
Scalp Serum
📈TRENDING ⬆️
📈TRENDING ⬆️
Scalp Serum
$14.95 3
Curl Enhancing Smoothie
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Curl Enhancing Smoothie
$10.95 15
GroEdges
📈TRENDING ⬆️
📈TRENDING ⬆️
GroEdges
$7.99 4
Strengthening Shampoo
Strengthening Shampoo
$10.95 5
Conditioner
Conditioner
$10.95 5
GroHair Oil
🌱VEGAN 🌿
🌱VEGAN 🌿
GroHair Oil
$9.99 5

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.