Long & Luxe

Long & Luxe

Lengthen, Strengthen your hair with Long & Luxe.

As I Am® introduces a new collection of 7 luxurious products infused with Pomegranate & Passion Fruit. The perfect regimen from start-to-finish for naturalistas to grow their hair longer and stronger.

GroWash
GroWash
$10.95
GroYogurt
GroYogurt
$9.95
Scalp Serum
Scalp Serum
$14.95
Curl Enhancing Smoothie
Curl Enhancing Smoothie
$10.95
GroEdges
GroEdges
$7.99
Strengthening Shampoo
Strengthening Shampoo
$10.95
Conditioner
Conditioner
$10.95
GroHair Oil
GroHair Oil
$9.99

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.