Long & Luxe

Lengthen, Strengthen Your Hair with Long & Luxe.

As I Am_® introduces a new collection of 7 luxurious products infused with Pomegranate & Passion Fruit.

The perfect regimen from start-to-finish for naturalistas to grow their hair longer and stronger.

Use #LongAndLuxe to show off your long and strong hair!

🥇BEST SELLER 🏆

GroWash

$10.95 36

🥇BEST SELLER 🏆

GroYogurt

$9.95 32

📈TRENDING ⬆️

Scalp Serum

$14.95 4

🥇BEST SELLER 🏆

Curl Enhancing Smoothie

$10.95 26

📈TRENDING ⬆️

GroEdges

$7.99 8

Strengthening Shampoo

$10.95 11

Conditioner

$10.95 12

🌱VEGAN 🌿

GroHair Oil

$9.99 7

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.

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Long & Luxe

Lengthen, Strengthen Your Hair with Long & Luxe.

Rejuvenate your scalp for healthier and longer hair

Certified Organic*