All Sales Are Final.



For all wholesale inquiries, please email cs@asiamnaturally.com - we will then relay to you the appropriate email of whom you need to reach. 


International Shipping

Unfortunately, we do not ship internationally.

If you are located in Canada you can find options in local places like - Walmart, Shoppers Drug Mart, Loblaws, Rexall and Lawtons. 

We highly recommend you shop via LookFantastic or Clicks to purchase product - if you are shopping via Amazon please note that we DO NOT have an official store on Amazon, so you may or may not receive counterfeit product. 

The website is not recognizing my login and I'm having difficulty with the $7 shipping fee applying to my order, what can I do? 

If you're experiencing difficulty, we would suggest you first log out and log back into your account.
If this does not help, please clear you cache via the settings in your browser, as well as clearing all browsing data.
If this does not help please try to log into your account via an incognito window on your browser.
If all else fails, please contact us via cs@asiamnaturally.com and we can assist. 

How do I stop the Curl Color from transferring/bleeding? 

Due to it's temporary and gel-creme nature, some transfer is to be expected, please note that more transfer is applicable to our more pigmented shades like Curl Color: Hot Red and not so much in colors like Curl Color: Rose Gold. More Curl Color used, the more vibrant it will be, the more transfer that may occur. 

It is also good to note that using leave in conditioners or other products that could cause build-up in the hair while using this product could cause flakiness. 

How long does the Curl Color last? 

Curl Color will last until you wash it out in the shower, it is NOT a dye, and will only last for about a week or so, depending on how you care and protect your hair via bonnet, satin/silk pillowcase, etc. 

Can I Straighten/Flat iron my hair with Curl Color? 

NO - the answer is NO, Curl Color is a gel - creme consistency and is best to be dried with heat in the sense of rollers, flexi rod sets, braid outs, twist outs, bantu knots, etc. 

I have Type 1/Straight Hair, Can I use Curl Color? 

Yes! - However, due to it's gel creme consistency, you may find the product heavy on your hair depending on the style you are using it for. The color on the hair will apply the same.


What happens if it rains and I have Curl Color in my hair? 

Please have an umbrella, because the Curl Color will absolutely begin to rinse out of the hair, as this was exactly how it was made for. The color is completely temporary and will begin to rinse out at any constant precipitation. 


CROWNS is our loyalty program to reward you for shopping with us! As a thank you, you earn crowns by placing new orders, reviewing a product and interacting with us on social media. 👑

To sign up, click here:


Cruelty Free

As I Am has always been cruelty free. In 2018, we finally made it official with PETA! Enjoy our selection of over 60 products that are all 100% cruelty free.


We work hard to make sure all of our products are cruelty free, sustainably made and ethically sourced. Some of our products may contain animal-derived ingredients like milk and honey.

All of our vegan products are proudly labeled with a vegan badges or browse our best vegan products here:


Discount codes

YES, you can benefit from special discounts - and it couldn't be easier.

For instant access to discounts simply create an account via the following URL:


Continue to earn discounts and free gifts with As I Am CROWNS, our new rewards program.

Promotions cannot be applied to previous purchases, taxes, shipping or combined with any other coupons or discounts. As I Am does not match pricing to other websites or retailers. Discount quantities are limited and offers are subject to change. Offers cannot be sold or otherwise bartered.


Unfortunately, we are not able to offer free samples regularly. When available, a free sample will be automatically added to your shipment as a free gift!

Free Shipping

Orders of $50.00 or more (before tax) qualify for free shipping. Free shipping is automatically applied to your order once your order reaches this amount. Free shipping is Standard Ground Shipping. Please see Shipping Page for more information on shipping rates and times.

Store Locator

As I Am can be found at all major retailers nationwide.

Accepted Forms of Payment

To make shopping easy for you, we accept many forms of payment. Payment methods include: Google Pay, Amazon Pay, Visa, Mastercard, American Express and Discover.

Shipping Process

All orders have a 1-2 business day lead time upon receipt of order.

Orders placed on weekends or during a holiday or promotion will have an approximate lead time of 3-8 business days upon receipt of order.

The selected shipping method applies after order has shipped.

We cannot edit or make address changes once orders have been made.


Once your order leaves our warehouse, you will receive notifications from As I Am with your tracking number. You can track your order through the provider up until delivery.