• Rosemary

    Protects against damage, improves blood flow as a vasodilator. With 10% Rosemary Oil, more effective than 2% Minoxidil.

  • Peppermint

    Helps with scalp itchiness. Provides a natural scent & a cooling sensation to the scalp.

  • Melatonin

    Improves hair thickness and density. Clinical studies show Melatonin is a preventive treatment for alopecia and hair loss, delaying hair aging.

  • Copper Tripeptide

    Acts as a skincare ingredient. Strengthens hair follicles, enhances hair elasticity, and promotes hair growth.

  • Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • Reduces Breakage up to 87%

  • Eases Combing up to 32%

  • 33%

    Hair density was observed after 6 months.

  • 16%

    Hair thickness increase was observed after 6 months.

  • 96%

    Saw thicker, fuller-looking hair and noticed hair regrowth after 6 months.

  • 92%

    Noticed new hair growth and increased hair density after 6 months.

  • 100%

    Felt their scalp was healthier after 6 months.

By using the As I Am Rosemary Shampoo, Conditioner with 1ml of Rosemary Oil daily.

These percentages are based on findings from a clinical study conducted with a minimum of 25 participants.

  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.