Blog
The Miracle Hair Oil Everyone Is Talking About:...
Some oils sit on the surface. Others change the structure of your hair. Batana Oil has earned its reputation as a “miracle” because of what it does beyond shine. It...
The Miracle Hair Oil Everyone Is Talking About:...
Some oils sit on the surface. Others change the structure of your hair. Batana Oil has earned its reputation as a “miracle” because of what it does beyond shine. It...
Best As I Am Haircare Routine for Beachy Waves ...
Wavy hair needs balance. Too much moisture can weigh waves down, while too little can leave hair frizzy, dry, or undefined. The key to a great wavy hair routine is lightweight...
Best As I Am Haircare Routine for Beachy Waves ...
Wavy hair needs balance. Too much moisture can weigh waves down, while too little can leave hair frizzy, dry, or undefined. The key to a great wavy hair routine is lightweight...
How Water-Based Products Interact With Differen...
Water is the base of nearly every hair care product, but not all water sprays are created equal. At As I Am, water-based formulas like Jamaican Black Castor Oil Water,...
How Water-Based Products Interact With Differen...
Water is the base of nearly every hair care product, but not all water sprays are created equal. At As I Am, water-based formulas like Jamaican Black Castor Oil Water,...
Meet the New Coconut Water
Discover the newest addition to the As I Am Coconut lineup: Coconut Water, a lightweight hydrating mist infused with coconut water, ceramides, and aloe vera. Designed to refresh curls, soften...
Meet the New Coconut Water
Discover the newest addition to the As I Am Coconut lineup: Coconut Water, a lightweight hydrating mist infused with coconut water, ceramides, and aloe vera. Designed to refresh curls, soften...
Best Ingredients for Curly Hair Growth: What to...
If you’re caring for curly hair, you already know that texture is about structure, moisture, and the health of your scalp and follicles. Uneven curl patterns, frequent breakage, and slow...
Best Ingredients for Curly Hair Growth: What to...
If you’re caring for curly hair, you already know that texture is about structure, moisture, and the health of your scalp and follicles. Uneven curl patterns, frequent breakage, and slow...
The As I Am Onion Collection: A New Approach to...
For centuries, onion has been used in traditional beauty rituals to support strong, healthy hair. Modern research now helps explain why. Onion is naturally rich in sulfur, isoquercetin, and flavonoids,...
The As I Am Onion Collection: A New Approach to...
For centuries, onion has been used in traditional beauty rituals to support strong, healthy hair. Modern research now helps explain why. Onion is naturally rich in sulfur, isoquercetin, and flavonoids,...