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Why You Need Every As I Am Water in Your Routine

Why You Need Every As I Am Water in Your Routine

Not all water is created equal. That’s why As I Am developed four powerhouse mists that do more than hydrate—they rebuild, refresh, and protect. From bond repair to scalp stimulation,...

Why You Need Every As I Am Water in Your Routine

Not all water is created equal. That’s why As I Am developed four powerhouse mists that do more than hydrate—they rebuild, refresh, and protect. From bond repair to scalp stimulation,...

How Fast Does Hair Grow?

How Fast Does Hair Grow?

What Science and Dr. Ali Syed Say If you’ve ever found yourself Googling how fast does hair grow, you’re not alone. From growth oils to vitamins, everyone’s chasing longer, stronger...

How Fast Does Hair Grow?

What Science and Dr. Ali Syed Say If you’ve ever found yourself Googling how fast does hair grow, you’re not alone. From growth oils to vitamins, everyone’s chasing longer, stronger...

How to Care for 4C Hair

How to Care for 4C Hair

The Ultimate Guide to 4C Hair: Care, Products, and Styling Tips 4C hair is one of the most beautiful and versatile hair types, known for its tight coils and incredible...

How to Care for 4C Hair

The Ultimate Guide to 4C Hair: Care, Products, and Styling Tips 4C hair is one of the most beautiful and versatile hair types, known for its tight coils and incredible...

Is Your Slick Back Style Secretly Damaging Your Hair?

Is Your Slick Back Style Secretly Damaging Your...

Slick styles are timeless. Whether you’re going for a clean bun, a braided ponytail, or a middle part that stays put, the slick back hairstyle always makes a statement. But getting...

Is Your Slick Back Style Secretly Damaging Your...

Slick styles are timeless. Whether you’re going for a clean bun, a braided ponytail, or a middle part that stays put, the slick back hairstyle always makes a statement. But getting...

Introducing The Bond Collection

Introducing The Bond Collection

I am beyond excited to introduce you to the latest innovation from As I Am, The Bond Collection. Designed to repair, strengthen, and deeply moisturize naturally curly hair, this groundbreaking...

Introducing The Bond Collection

I am beyond excited to introduce you to the latest innovation from As I Am, The Bond Collection. Designed to repair, strengthen, and deeply moisturize naturally curly hair, this groundbreaking...

Transform Your Hair with As I Am's Pre-Wash Routine

Transform Your Hair with As I Am's Pre-Wash Rou...

Transform Your Hair with As I Am's Pre-Wash Routine                               Step 1: Overnight Mask Treatment  ...

Transform Your Hair with As I Am's Pre-Wash Rou...

Transform Your Hair with As I Am's Pre-Wash Routine                               Step 1: Overnight Mask Treatment  ...