Blog
Meet the New Coconut Water
Discover the newest addition to the As I Am Coconut lineup: Coconut Water, a lightweight hydrating mist infused with coconut water, ceramides, and aloe vera. Designed to refresh curls, soften...
Meet the New Coconut Water
Discover the newest addition to the As I Am Coconut lineup: Coconut Water, a lightweight hydrating mist infused with coconut water, ceramides, and aloe vera. Designed to refresh curls, soften...
Best Ingredients for Curly Hair Growth: What to...
If you’re caring for curly hair, you already know that texture is about structure, moisture, and the health of your scalp and follicles. Uneven curl patterns, frequent breakage, and slow...
Best Ingredients for Curly Hair Growth: What to...
If you’re caring for curly hair, you already know that texture is about structure, moisture, and the health of your scalp and follicles. Uneven curl patterns, frequent breakage, and slow...
The As I Am Onion Collection: A New Approach to...
For centuries, onion has been used in traditional beauty rituals to support strong, healthy hair. Modern research now helps explain why. Onion is naturally rich in sulfur, isoquercetin, and flavonoids,...
The As I Am Onion Collection: A New Approach to...
For centuries, onion has been used in traditional beauty rituals to support strong, healthy hair. Modern research now helps explain why. Onion is naturally rich in sulfur, isoquercetin, and flavonoids,...
As I Am Coconut Line: Which Product Does What?
With so many gems in the As I Am Coconut line, it’s easy to wonder which product does what. This guide breaks it down—quick and simple—so you know exactly when...
As I Am Coconut Line: Which Product Does What?
With so many gems in the As I Am Coconut line, it’s easy to wonder which product does what. This guide breaks it down—quick and simple—so you know exactly when...
Protective Styling Do’s and Don’ts: How to Avoi...
Protective styles are meant to help your hair grow, but done incorrectly, they can do more harm than good. From tight braids to heavy extensions, the tension placed on your...
Protective Styling Do’s and Don’ts: How to Avoi...
Protective styles are meant to help your hair grow, but done incorrectly, they can do more harm than good. From tight braids to heavy extensions, the tension placed on your...
Why You Need Every As I Am Water in Your Routine
Not all water is created equal. That’s why As I Am developed four powerhouse mists that do more than hydrate—they rebuild, refresh, and protect. From bond repair to scalp stimulation,...
Why You Need Every As I Am Water in Your Routine
Not all water is created equal. That’s why As I Am developed four powerhouse mists that do more than hydrate—they rebuild, refresh, and protect. From bond repair to scalp stimulation,...