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Get Kerry Washington's Goddess Hair   with As I Am Rice Water

Get Kerry Washington's Goddess Hair with As I...

Get Kerry Washington's Goddess Hair  with As I Am Rice Water For this year’s Critics Choice Awards, Takisha wanted to complement Kerry’s off the shoulder Armani Privé dress with a...

Get Kerry Washington's Goddess Hair with As I...

Get Kerry Washington's Goddess Hair  with As I Am Rice Water For this year’s Critics Choice Awards, Takisha wanted to complement Kerry’s off the shoulder Armani Privé dress with a...

Launching of the Rice Water Collection

Launching of the Rice Water Collection

Rice Water Collection is the latest release from our scientific formulation team, which holds over 45 haircare-specific patents from our Founder and Chief Chemist Dr. Ali N. Syed. This new...

Launching of the Rice Water Collection

Rice Water Collection is the latest release from our scientific formulation team, which holds over 45 haircare-specific patents from our Founder and Chief Chemist Dr. Ali N. Syed. This new...

Hemp Seed Oil Bar Collection

Hemp Seed Oil Bar Collection

2 min read   The Hemp Seed Oil Bar Collection is our newest venture in helping us all live a more sustainable life. Hemp is rich in Omega Oils 3,...

Hemp Seed Oil Bar Collection

2 min read   The Hemp Seed Oil Bar Collection is our newest venture in helping us all live a more sustainable life. Hemp is rich in Omega Oils 3,...

Curl Color | The Collection - 7 New Shades

Curl Color | The Collection - 7 New Shades

How cool would it be to change your hair color once a week without a hint of damage?! Mind blowing right?! As I Am created an innovative, temporary hair color...

Curl Color | The Collection - 7 New Shades

How cool would it be to change your hair color once a week without a hint of damage?! Mind blowing right?! As I Am created an innovative, temporary hair color...

Oil and Water Don't Mix?

Oil and Water Don't Mix?

We all learn from an early age at school that Oil and Water don't mix. What if we told you that they actually DO mix? When we set out to...

Oil and Water Don't Mix?

We all learn from an early age at school that Oil and Water don't mix. What if we told you that they actually DO mix? When we set out to...

Scalp Care for Protective Styles - No Itching or Dandruff

Scalp Care for Protective Styles - No Itching o...

If you're a naturalista who likes to switch up your look with protective styles, beauty influencer, Jessica Pettway, is showing you her steps to a long-lasting, moisturized and itch-free foundation. Jessica...

Scalp Care for Protective Styles - No Itching o...

If you're a naturalista who likes to switch up your look with protective styles, beauty influencer, Jessica Pettway, is showing you her steps to a long-lasting, moisturized and itch-free foundation. Jessica...