Why You Need Every As I Am Water in Your Routine

Why You Need Every As I Am Water in Your Routine

At As I Am, we know hydration starts with water — but not all water is the same.

That’s why we created four multi-use mists that go beyond hydration. They refresh, detangle, soften, and double as a light leave-in, while targeting key concerns like growth, breakage, and bond repair.

Whether you’re restyling midweek, moisturizing before bed, or layering under stylers, there’s an As I Am Water for every hair need.

Bond Water 

Renew, Repair & Fortify From Within

Bond Water by As I Am – A lightweight hair treatment that strengthens and hydrates. Formulated to improve hair elasticity, reduce breakage, and enhance moisture retention, this revitalizing mist is perfect for all hair types, providing smooth, healthy-looking hair.

If your hair is feeling weak, brittle, or over-processed, Bond Water is your must-have. Infused with our patented fiber-repair technology, this mist rebuilds broken bonds inside the hair shaft, improving strength and elasticity over time. It’s perfect for color-treated, heat-damaged, or chemically processed hair that needs TLC from the inside out.

Targets:

  • Bond rebuilding
  • Reversing hair damaged
  • Breakage prevention
  • Strengthening over time

Rosemary Water 

Skincare for Hair, Stimulate Hair Growth

Our viral Rosemary Water isn’t just a trend—it’s skincare for your hair and scalp. Backed by clinical data, this nourishing mist increases hair density by 33% and thickness by 16% in just 6 months. Powered by rosemary extract, biotin, and ceramides, it revitalizes the scalp, stimulates healthy growth, and promotes visibly fuller, stronger hair over time.

Targets:

  • Hair thinning
  • Slow growth
  • Scalp circulation
  • Overall density and volume

Rice Water 

Revive, Smooth & Shine

Looking to boost shine, strength, and smoothness? Our Rice Water delivers centuries-old beauty secrets in a modern spray. Rich in amino acids and vitamins, this water helps promote hair growth, strengthens strands to reduce breakage, and fights hair loss over time. It also improves elasticity, reduces friction, and smooths the cuticle—making detangling and styling a breeze.

Targets:

  • Hair growth support
  • Breakage and hair loss
  • Lack of shine
  • Frizz control
  • Detangling and slip

Jamaican Black Castor Oil Water

Seal in Moisture & Soothe Scalp

As I Am Jamaican Black Castor Oil Water — portrait shot of the hydrating spray bottle held in hand, highlighting its lightweight, JBCO-infused formula for refreshing and moisturizing natural curls.

Your ultimate hydration mist with a sealing effect, JBCO Water is infused with Jamaican Black Castor Oil to lock in moisture, soothe the scalp, and reduce breakage. Ideal for protective styles and dry, brittle strands, this water delivers nourishment that lasts beyond the first spritz.

Targets:

  • Dry, thirsty hair
  • Scalp discomfort
  • Moisture retention
  • Hair softness and elasticity

The Bottom Line?

Layer with Purpose.

Each As I Am Water is powerful on its own—but when used together, they create a complete care system tailored to your hair’s changing needs. Think of them as your liquid leave-ins, your curl refreshers, and your first layer of love in any routine.

Pro Tip: Mist your favorite water before styling to prep your strands, or use it mid-week to revive your curls without build-up.

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