



No Protein Overload

Vegan & Cruelty Free

Paraben Free

Odor Free

Fragrance Free

Phthalate Free

Silicone Free

Gluten Free


The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

Clean Ingredients
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.



Wondering how to make rice water for hair growth? Looking for the perfect rice to water ratio?
As I Am Rice Water is the answer you have been looking for.
✔︎ Locks moisture into the scalp and hair.
✔︎ Improves the scalp’s protective barrier.
✔︎ Continues to improve hair strength with regular use.
✔︎ Helps to ease both wet and dry combing.
✔︎ Great for Wash n Go’s & Twist Outs.
Inspired by Yao Women in China, who use Rice Water as a part of their daily hair growth routine.
Inspired by Yao Women in China, who use Rice Water
as a part of their daily hair growth routine.





Before applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet).
Use gloves.

Shake before use and spray.

Spray and gently massage into scalp twice a day.

Use several times daily to refresh and rehydrate dry hair.
High Quality Products Made in the US by Scientists
10,000+ 5-star Reviews
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Made with Forbidden Black Rice Water, Biotin, Saw Palmetto, Inositol, and Ceramide.
As I Am Rice Water uses sub-micron technology for stronger hair.

Water + Sub-micron Technology
As I Am water is from Lake Michigan, one of the largest Fresh Water lakes in the world. The disinfecting process includes a purification via Electrodeionization and Reverse Osmosis and sub-micron filters.

Water + Sub-micron Technology
As I Am water is from Lake Michigan, one of the largest Fresh Water lakes in the world. As I Am purify this water via Electrodeionization and Reverse Osmosis.We also treat it under a dual wavelength disinfecting UV lamp.
We pass our water through sub-micron filters to catch any remaining impurities.

Forbidden Black Rice
Used for centuries for its medicinal benefits it is rich in antioxidants and helpful for preventing hair loss.
Used for centuries for its medicinal benefits it is rich in antioxidants and helpful for preventing hair loss.

Saw Palmetto
Reduce inflammation and strengthen hair follicles while helping to reduce hair shedding and hair thinning.
Reduce inflammation and strengthen hair follicles while helping to reduce hair shedding and hair thinning.
INGREDIENTS
Sustainability
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FREQUENTLY ASKED
QUESTIONS
We Are Here To Help

Is the Rice Water formulated with Clean Ingredients?
Rice Water Collection is 100% formulated with Clean Ingredients that helps to promote hair growth, prevent hair loss, and fight hair breakage.
What are the benefits of each key ingredient used in the Rice Water Collection?
The Rice Water collection is formulated with Clean Ingredients that help to promote hair growth, prevent hair loss, and fight hair breakage. It's formulated with the Forbidden Black Rice Water, which has been used for centuries for hair loss. It contains Biotin, which stimulates keratin production in the hair. Also, Saw Palmetto and Phytosterols reduce inflammation and strengthen hair follicles while helping reduce the shedding and thinning of hair. Ceramide helps strengthen damaged, brittle strands and makes hair smoother and healthier. Copper Tripeptide stimulates hair growth by increasing hair follicle size for thicker and fuller hair. And Inositol reduces excessive hair shedding and helps promote healthy hair growth.
Which hair type does this collection suit the most?
The Rice Water Collection is great for all hair types and textures. It won't cause protein overload and is great for low and high-porosity hair. It works to deeply moisturize and detangle the hair.

they really didn't work well with my hair
did do well with my hair

Rice Water review
Love the light, clean scent of the rice water spray. Shampoo cleans the hair without stripping the away the moisture. Also has a clean scent!!

Holy water
This Rice water is now essential to my way of life. I have to give this credit for the overall life of my hair, I truly recommend to anyone this comes across

I like the scent.
It’s a nice product, I pair it with my leave in conditioner.

Stronger than ever hair
After using the Rice water line, my hair strength is super strong. Little no hair when I wash and comb my hair. Amazing products. Fast delivery.