Yes! Rice water is beneficial for your hair because it contains essential vitamins, minerals, and amino acids that strengthen hair, enhance shine, and promote healthy growth. The As I Am Rice Water is specially formulated to nourish your hair, reduce breakage, and improve elasticity, making your strands noticeably smoother, softer, and healthier with regular use.

To use As I Am Rice Water, start by shampooing your hair as usual. Then, evenly apply the rice water throughout your clean, damp hair, focusing from roots to ends. Gently massage into your scalp and let it sit for about 15–20 minutes. Rinse thoroughly, and follow up with your favorite conditioner or hair mask. For best results, incorporate this treatment into your haircare routine once a week to enhance strength, shine, and manageability.

Rice water is rich in vitamins, minerals, and amino acids that help strengthen and nourish the hair. It can improve elasticity, reduce breakage, and support healthy hair growth. Its natural proteins also help smooth the cuticle, enhancing shine and making the hair feel softer and more manageable.

You can use Rice Water before, during and after shampooing depending on your hair needs. Use it before and during shampoo as a strengthening pre-rinse (or rinse) to help reduce breakage, or after shampoo as a treatment to nourish and smooth the hair. If you’re using the As I Am Rice Water collection, it’s formulated to be used after cleansing for best absorption and results.

Rice water can be used as a conditioning treatment thanks to its rich blend of amino acids, vitamins, and minerals that help strengthen and smooth the hair. While it doesn’t replace a traditional conditioner, it works well as a rinse or leave-in treatment to boost softness, improve manageability, and support healthy hair growth.

Yes, you can use Rice Water everyday. Daily use can help hydrate, strengthen, and support healthy hair growth.

The Rice Water Collection is 100% formulated with Clean Ingredients that help promote hair growth, prevent hair loss, fight hair breakage, and revive dead hair for healthier, stronger strands.

The Rice Water collection is formulated with Clean Ingredients that help to promote hair growth, prevent hair loss, and fight hair breakage.

It's formulated with the Forbidden Black Rice Water, which has been used for centuries for hair loss. It contains Biotin, which stimulates keratin production in the hair.

Also, Saw Palmetto and Phytosterols reduce inflammation and strengthen hair follicles while helping reduce the shedding and thinning of hair.

Ceramide helps strengthen damaged, brittle strands and makes hair smoother and healthier.

Copper Tripeptide stimulates hair growth by increasing hair follicle size for thicker and fuller hair.

And Inositol reduces excessive hair shedding and helps promote healthy hair growth.

The Rice Water Collection is great for all hair types and textures, including type 2 hair / 2c hair. It won't cause protein overload and is great for low and high-porosity hair. It works to deeply moisturize and detangle the hair.