The Flaxseed Collection

Paraben Free Paraben Free
Sulfate Free Sulfate Free
Phthalate Free Phthalate Free
Silicone Free Silicone Free

Our Ingredients

Flaxseed

Helps retain moisture, strengthen strands, support hair elasticity, reduce frizz, and ease detangling for softer, more resilient curls.

Ceramides

Aids in moisture retention, strengthens hair, and promotes hair elasticity.

Multi Peptides

Strengthens hair fibers, supports hair elasticity, and helps support healthy hair growth for stronger, healthier-looking hair.

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Proven Results for Resilient Hair

★ Improves hair strength by 9%

★ Makes combing 35% easier

★ Makes detangling 55% easier

★ Reduces hair breakage by 76% compared to untreated hair

★ Increases hair moisture by up to 37%

we use “Sub-Micron Technology” ... but what does that mean?

Ingredients are broken down into really small particles, smaller than 1 micron (1 μm, less than 0.001 millimeters)!

The smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

conventional products

products sit on surface of hair without deeply penetrating

our products

Sub-micron technology enables deeper penetration of ingredients delivering ultimate nourishment

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

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    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

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    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.