Seal your hair and scalp with the AS I AM Pure Oils Collection. Ethically sourced from local co-operatives that empower women and POC, our oils are 100% pure and 100% natural. Experience the purity and potency of nature in every drop.

Made With:

  • 100% Pure & Natural Oils
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    Strengthens Hair up to 125%

  • Increases Moisture by 33%

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    Reduces Breakage up to 87%

  • Eases Combing up to 32%

As I Am

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D Image

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability and Clean ingredients

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

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    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.