Made With:

  • Bond Complex

    Repairs and strengthens hair bonds, improves elasticity, reduces breakage, and balances hair porosity.

  • Ceramides

    Aids in moisture retention, strengthens hair, and promotes hair elasticity.

  • Amla

    Rich in vitamin C and antioxidants, strengthens hair follicles, promotes healthy hair growth, and improves scalp health.

  • Moringa

    Packed with vitamins A, B, and E, as well as iron and zinc, nourishes the scalp, promotes hair growth and moisturizes.

  • Cruelty Free and Vegan

  • Protein-Free' formulated without proteins, ideal for those with protein sensitivity or looking for moisture-focused care.

    Protein Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.