Made With:

  • ceramides chemical ingredient

    Bond Complex

    Repairs and strengthens hair bonds, improves elasticity, reduces breakage, and balances hair porosity.

  • moringa ingredient image

    Moringa

    Packed with vitamins A, B, and E, as well as iron and zinc, nourishes the scalp, promotes hair growth and moisturizes.

  • amla berry image

    Amla

    Rich in vitamin C and antioxidants, strengthens hair follicles, promotes healthy hair growth, and improves scalp health.

  • ceramides ingredient image

    Ceramides

    Aids in moisture retention, strengthens hair, and promotes hair elasticity.
  • Cruelty free and vegan logo

    Cruelty Free and Vegan

  • Protein-Free' formulated without proteins, ideal for those with protein sensitivity or looking for moisture-focused care.

    Protein Free

  • Phthalate Free graphic cartoon

    Phthalate Free

  • no sulfate graphic cartoon

    Sulfate Free

  • silicone free graphic cartoon

    Silicone Free

Bundles

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.