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Coconut
Your essentials for curly hair.
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In 2011, As I Am introduced its inaugural line, the Classic Collection, specially designed for textured hair, to enrich and define natural curls while giving a beautiful shine. Discover our journey of celebrating and nurturing the unique beauty of every curl since then.
Made With:
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Shea Butter
Deeply moisturizes and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimize breakage.
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Coconut Oil
Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.
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coconut cowash 16 ounce
4.906666667 / 5.0
(150) 150 total reviews
Regular price $8.99Regular priceUnit price / per$0.00Sale price $8.99 -
leave-in conditioner
4.910447761 / 5.0
(134) 134 total reviews
Regular price $10.50Regular priceUnit price / per -
curl clarity shampoo
4.902439024 / 5.0
(41) 41 total reviews
Regular price $8.99Regular priceUnit price / per -
curling jelly
4.795918367 / 5.0
(98) 98 total reviews
Regular price From $9.99Regular priceUnit price / per -
curling creme
4.612903226 / 5.0
(31) 31 total reviews
Regular price $9.99Regular priceUnit price / per -
hydration elation conditioner
4.90625 / 5.0
(64) 64 total reviews
Regular price $9.99Regular priceUnit price / per -
coconut cowash 32 ounce
4.86407767 / 5.0
(103) 103 total reviews
Regular price $16.99Regular priceUnit price / per$0.00Sale price $16.99 -
smoothing gel
4.75 / 5.0
(40) 40 total reviews
Regular price $8.00Regular priceUnit price / per -
Detangling Conditioner
4.818181818 / 5.0
(33) 33 total reviews
Regular price $10.00Regular priceUnit price / per -
moisture milk
4.666666667 / 5.0
(15) 15 total reviews
Regular price $11.99Regular priceUnit price / per -
so much moisture hydrating lotion
4.960526316 / 5.0
(76) 76 total reviews
Regular price $10.50Regular priceUnit price / per -
doublebutter cream 16 ounce
5.0 / 5.0
(4) 4 total reviews
Regular price $17.99Regular priceUnit price / per -
doublebutter cream 8 ounce
4.943089431 / 5.0
(123) 123 total reviews
Regular price $9.99Regular priceUnit price / per -
twist defining cream 8 ounce
4.78125 / 5.0
(32) 32 total reviews
Regular price $9.99Regular priceUnit price / per -
cocoshea spray
5.0 / 5.0
(14) 14 total reviews
Regular price $9.99Regular priceUnit price / per -
twist defining cream 16 ounce
5.0 / 5.0
(3) 3 total reviews
Regular price $16.99Regular priceUnit price / per -
cocoshea whip
5.0 / 5.0
(7) 7 total reviews
Regular price $14.00Regular priceUnit price / per
Travel size
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coconut cowash 3 ounce
5.0 / 5.0
(12) 12 total reviews
Regular price $3.49Regular priceUnit price / per -
curling jelly 3 ounce
4.765217391 / 5.0
(115) 115 total reviews
Regular price $3.99Regular priceUnit price / per -
leave-in conditioner 3 ounce
4.945945946 / 5.0
(0) 0 total reviews
Regular price $3.99Regular priceUnit price / per
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.