Coconut
Your Essentials For Curly Hair.
Made With:
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Coconut Oil
Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.
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Shea Butter
Deeply moisturizes and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimize breakage.
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Coconut Cowash 16 ounce
Regular price $8.99Regular priceUnit price / per$0.00Sale price $8.99 -
Leave-In Conditioner
Regular price $10.50Regular priceUnit price / per -
Curl Clarity Shampoo
Regular price $8.99Regular priceUnit price / per -
Curling Jelly
Regular price From $9.99Regular priceUnit price / per -
Curling Creme
Regular price $9.99Regular priceUnit price / per -
Hydration Elation Conditioner
Regular price $9.99Regular priceUnit price / per -
Coconut Cowash 32 ounce
Regular price $16.99Regular priceUnit price / per$0.00Sale price $16.99 -
Smoothing Gel
Regular price $8.00Regular priceUnit price / per -
Detangling Conditioner
Regular price $10.00Regular priceUnit price / per -
Moisture Milk
Regular price $11.99Regular priceUnit price / per -
So Much Moisture Hydrating Lotion
Regular price $10.50Regular priceUnit price / per -
Doublebutter Cream
Regular price From $9.99Regular priceUnit price / per -
Twist Defining Cream
Regular price From $9.99Regular priceUnit price / per -
Cocoshea Spray
Regular price $9.99Regular priceUnit price / per -
Cocoshea Whip
Regular price $14.00Regular priceUnit price / per
Travel Size
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Sold Out
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Curling Jelly 3 ounce
Regular price $3.99Regular priceUnit price / per -
Leave-In Conditioner 3 ounce
Regular price $3.99Regular priceUnit price / per
In 2011, As I Am introduced its inaugural line, the Classic Collection, specially designed for textured hair, to enrich and define natural curls while giving a beautiful shine. Discover our journey of celebrating and nurturing the unique beauty of every curl since then.
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.