Coconut Cowash and Leave in Conditioner
Coconut Cowash and Leave in Conditioner
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This Cleansing Conditioner is perfect for regular cleansing of curly hair without disrupting the natural balance. Safe for Keratin treatments, it prolongs their effectiveness by gently cleansing without stripping crosslinks, keeping your hair soft, silky, and smooth. The Leave-In Conditioner hydrates, softens, and seals cuticles, boosting shine and preparing hair for styling. It prevents tangles, and eases wet combing.
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Ingredients
Cowash
Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, Camellia Sinensis Leaf Extract, PEG-40 Castor Oil, Stearalkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance/Parfum, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Abies Balsamea (Balsam Canada) Resin, Caprylic/Capric Triglyceride,Glycerin, Potassium Chloride, Limonene
FIS: 249-93-CL
Leave in
Aqua/Water/Eau, Cetearyl Alcohol, Cetyl Alcohol, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Beta Vulgaris (Beet) Root Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Ofcinarum (Sugarcane) Extract, Betaine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Polyacrylamide, Fragrance/Parfum, Anise Alcohol, Coumarin, Limonene
FIS: 234-151-P
How to Use?
Cowash
Start by thoroughly wetting your hair. Scoop a generous amount of As I Am Coconut CoWash into your palms and rub them together to emulsify.
Apply evenly throughout your hair, making sure every strand is coated.
Gently massage into your scalp using your fingertips, just as you would with a regular shampoo.
For easier detangling, use a wide-tooth comb to carefully work through your hair from ends to roots.
Rinse thoroughly, ensuring all product is removed.
Follow with a conditioner for added moisture and manageability—either As I Am Hydration Elation Intensive Conditioning Treatment or As I Am Leave-In Conditioner.
Leave in
Cleanse your hair with Curl Clarity Shampoo or Coconut Cowash, then gently towel dry.
Apply As I Am leave-in conditioner generously to damp hair.
Use your fingers or a wide-tooth comb to distribute evenly and detangle with care.
Style as desired. Air dry or diffuse for added volume.
Enjoy soft, smooth, and effortlessly manageable hair.
Made With:
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Coconut Oil
Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.
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Shea Butter
Deeply moisturizes and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimize breakage.
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Vegan and Cruelty Free
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Paraben Free
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Silicone Free
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Sulfate Free
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Phthalate Free
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Gluten Free
Cowash
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55%
less force required for combing
Leave in
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9%
increase in strength after one use
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65%
less force required to comb
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5X
increase in curl durability
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80%
less force required to detangle
This Cleansing Conditioner and Leave in preserves curls and their natural balance.
This cowash is light, no-suds formula gently removes sebum and product buildup. Ideal for maintaining curls, coils, and waves between wash days, it promotes healthy hair growth from the follicle level. The Leave in is Ideal before gels and creams, it prevents flaking or hardening. Apply after cleansing and conditioning for softer, shinier, and more manageable hair.
Your Essentials For Curly Hair.
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Coconut Cowash 16 ounce
Regular price $8.99Regular priceUnit price / per$0.00Sale price $8.99 -
Leave-In Conditioner
Regular price From $10.50Regular priceUnit price / perSale price From $10.50 -
Curl Clarity Shampoo
Regular price $8.99Regular priceUnit price / perSale price $8.99
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
FREQUENTLY ASKED QUESTIONS
Is coconut oil good for your hair?
Yes, coconut oil is great for your hair.
what does coconut oil do for your hair? It helps reduce protein loss, strengthen strands, and lock in moisture, making it especially beneficial for curly, coily, and dry hair types. Its natural fatty acids penetrate the hair shaft to prevent breakage, enhance shine, and nourish the scalp. That’s exactly why we created the As I Am Coconut Collection (aka Classic Collection)—to deliver the deep hydration and strength of coconut oil through curl-friendly, science-backed formulas.
What’s special about our Classic Collection?
The Classic Collection was crafted to address the unique needs of individuals with curly & coily hair. It incorporates natural ingredients such as Shea Butter and Coconut Oil to nourish, define, condition, and add shine to natural hair.
What’s in it?
Shea butter: deeply moisturizes and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimize breakage.
Coconut oil: hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.
Which other As I Am products pair well with our Coconut Cowash for the best results?
Alternate with Curl Clarity Shampoo for deeper cleansing when needed. After cowashing, follow with Coconut Leave-In Conditioner to retain moisture and boost manageability.
Which other As I Am products pair well with our Coconut Leave-In Conditioner for the best results?
Use after the Coconut Cowash for a hydrating cleanse or pair with Curl Clarity Shampoo for a clarifying reset. Perfect base prep for styling products like the Curling Jelly or Twist Defining Cream.
Is this line suitable for all hair types?
The Classic Collection is suitable for Type 3 & 4 hair. Whether you have natural curls or are transitioning from chemically treated hair, this collection is designed to enhance the natural beauty of the hair. It also works for Type 2 hair / 2c hair.
Is this collection free from harmful additives?
Yes. All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals.
Is it suitable for colored or chemically treated hair?
For color-treated natural hair, the Classic Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.
What is the difference between the As I Am Leave-In Conditioner and Detangling Conditioner?
While both the As I Am Leave-In Conditioner and the As I Am Detangling Conditioner help with hydration and manageability, they serve slightly different purposes in your haircare routine:
As I Am Leave-In Conditioner
Purpose:
- Prep and moisture base before styling
- Enhances curl pattern and manageability
Key Benefits:
- Lightweight, leave-in formula
- Helps retain moisture and softness throughout the day
- Provides slip for easier styling
- Ideal before applying stylers like gels, creams, or jellies
- Stays in the hair (no rinse-out)
Best for: Daily moisture, styling prep, curl definition support.
As I Am Detangling Conditioner
Purpose:
- In-shower detangler and light conditioner
Key Benefits:
- Provides excellent slip to help detangle knots and reduce breakage
- Light conditioning effect
- Can be rinsed out or used as a light leave-in for fine hair types
- Helps with manageability, especially post-cleansing
Best for: Detangling during or after washing; works well for coarser or easily tangled textures.
In short:
- Use the Detangling Conditioner to detangle and lightly condition during your wash routine.
- Use the to lock in moisture and prep your hair for styling.
What results should I expect?
The Classic Collection enhances and defines curly and coily hair, while also conditioning and adding shine to the hair.

