• A jar of Curling Jelly by As I Am, a hair care product, placed against a pink background.
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  • Ingredients used in a product displayed with coconut, castor oil, and shea butter on a beige background.
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  • curling jelly texure
  • curling jelly coconut front
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Curling Jelly

Curling Jelly

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(144)
$9.99
$9.99
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Size
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Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Hydroxyethyl Cellulose, Betaine, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Sucrose, Fragrance/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, Coumarin, Limonene

FIS: 249-193-C

How to Use?

Start with clean, detangled hair. Apply As I Am Leave-In Conditioner evenly to hydrate and prep your curls.

While hair is still wet, take small sections and apply As I Am Curling Jelly from root to tip.

Use your fingers to scrunch each section to enhance curl definition.

Allow hair to air dry or use a hooded dryer on a low setting.

Once fully dry, gently fluff, separate, and shape your curls or coils to achieve your desired look.

Made With:

  • coconut ingredient

    Coconut Oil

    Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

  • shea butter ingredient

    Shea Butter

    Deeply moisturizes and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimize breakage.
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • paraben free graphic cartoon

    Paraben Free

  • silicone free graphic cartoon

    Silicone Free

  • no sulfate graphic cartoon

    Sulfate Free

  • Phthalate Free graphic cartoon

    Phthalate Free

  • gluten free graphic cartoon

    Gluten Free
  • fiber physics image graphic

    DEFINED CURLS. FLEXIBLE HOLD.

    For wash-and-go styles with definition, shine, and movement.

  • Hair follicle

    72%

    curl retention after 5 hours in high humidity

THREE CURLING JELLY BENEFIT

  • Buildable hold: Medium to firm, depending on the amount applied.
  • Curl definition: Enhances your natural curl pattern.
  • Moisture & shine: Helps lock in moisture and minimize frizz.

CHOOSE THIS IF…YOUR GOAL IS DEFINITION WITH FLEXIBILITY Choose Curling Jelly when you want defined, shiny curls with adjustable hold and natural movement.

curling jelly coconut front

Moisture-Locking Curling Jelly for Defined, Lasting Curls.

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

What is this product best for?

Curling Jelly is ideal for defining curls and coils, especially in wash-and-go styles. Choose it when you want curl definition, shine, and flexibility.

How much hold does Curling Jelly provide?

Curling Jelly provides buildable medium to firm hold, depending on how much you apply. Start with a small amount and adjust to your hair’s needs and desired finish.

Which hair textures is Curling Jelly especially suited to?

Its loose, jelly-like consistency is especially suited to fine to medium strands and 2C–3C curl patterns. These are starting recommendations: choose based on your strand thickness, styling preferences, and desired hold.

How do I apply Curling Jelly?

Start with clean, detangled hair and apply As I Am Leave-In Conditioner. While hair is still wet, distribute Curling Jelly through small sections from root to tip. Scrunch to enhance definition, then allow hair to dry completely before fluffing or separating your curls.

What is the difference between Curling Jelly, Smoothing Gel, and Coconut Strong Hold Gel?

Choose Curling Jelly for flexible curl definition and buildable medium to firm hold.

Choose Smoothing Gel for smooth edges, ponytails, slick backs, and other polished styles.

Choose Coconut Strong Hold Gel when strong hold, curl retention, and frizz control are your priorities.

Is it suitable for colored or chemically treated hair?

For color-treated natural hair, the Coconut Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.

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