• Curl Clarity Shampoo slide clinical results
  • Ingredients listed as 'Made With:' including coconut oil, shea butter, and castor oil on a beige background.
  • Hand holding a bottle of hair care product with text on a beige background
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Curl Clarity Shampoo

Curl Clarity Shampoo

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(44)
$8.99
$8.99
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Ingredients

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene

FIS: 193-140-N

How to Use?

Thoroughly wet your hair. Apply a moderate amount of As I Am Curl Clarity Shampoo and massage into your scalp and hair to create a rich lather.

Work the shampoo through your hair, ensuring even distribution and a deep cleanse from root to tip.

Rinse thoroughly. If needed, repeat for a second lather.

Make sure all shampoo residue is rinsed out completely.

For best results, follow with the As I Am Hydration Elation Intensive Conditioner, or the As I Am Detangling Conditioner.

Sustainability

At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/23/24, As I Am has offset 210 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.

This Product is: Vegan and Cruelty-Free. Make a difference by going the extra step! Rinse components to recycle.

All deliveries are carbon neutral.

Made With:

  • Coconut Oil

    Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

  • Shea Butter

    Deeply moisturizes and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimize breakage.
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Paraben Free

  • Silicone Free

  • Sulfate Free

  • Phthalate Free

  • Gluten Free
  • comb image

    62%

    less force required to comb

  • detangling image

    78%

    less force required to detangle curls

Discover gentle cleansing & manageable hair with Curl Clarity Shampoo.

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D Image

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability and Clean ingredients

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Product Texture shot

    Clean Ingredients

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

What’s special about our Classic Collection?

The Classic Collection was crafted to address the unique needs of individuals with curly & coily hair. It incorporates natural ingredients such as Shea Butter and Coconut Oil to nourish, define, condition, and add shine to natural hair.

What’s in it?

Shea butter: deeply moisturizes and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimize breakage.

Coconut oil: hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

Is this line suitable for all hair types?

The Classic Collection is suitable for Type 3 & 4 hair. Whether you have natural curls or are transitioning from chemically treated hair, this collection is designed to enhance the natural beauty of the hair. It also works for Type 2 hair / 2c hair.

Which other As I Am products pair well with our Curl Clarity Shampoo for the best results?

Follow with Hydration Elation Conditioner to replenish moisture post-clarifying. On styling days, apply Coconut Leave-In Conditioner before using gels or creams.

Is this collection free from harmful additives?

Yes. All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals.

Is it suitable for colored or chemically treated hair?

For color-treated natural hair, the Classic Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.

What results should I expect?

The Classic Collection enhances and defines curly and coily hair, while also conditioning and adding shine to the hair.

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