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Coconut Strong Hold Gel

Coconut Strong Hold Gel

Defines curls with strong hold, enhances shine & fights frizz.

  • Coconut
  • Aloe Vera
  • Ceramides
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How to Use?

First apply As I Am Coconut Leave-In Conditioner to help prevent flaking. Apply Coconut Strong Hold Gel to damp or dry hair, distribute evenly, and style as desired. Allow hair to air dry completely or use a diffuser.

  • coconut ingredient

    Coconut Water

    Helps hydrate hair, leaving curls and coils feeling soft.

  • aloe ingredient

    Aloe Vera

    Helps retain moisture and condition hair for smoother, softer-feeling curls.

  • Ceramides

    Help strengthen the hair’s protective barrier, lock in moisture, reduce breakage, and improve softness and smoothness.

  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • paraben free graphic cartoon

    Paraben Free

  • silicone free graphic cartoon

    Silicone Free

  • no sulfate graphic cartoon

    Sulfate Free

  • Phthalate Free graphic cartoon

    Phthalate Free

  • gluten free graphic cartoon

    Gluten Free

  • 100%

    Agreed their hair achieved the desired curl definition or style.

  • 100%

    Agreed the gel provided great holding ability.

  • 100%

    Agreed hair appeared full, defined and frizz-free.

Evaluated by professional stylists on 16 heads vs untreated hair with a range of hair types. 

  • fiber physics image graphic

    STRONG HOLD. LASTING CURL SHAPE.

    For defined curls and coils when maintaining your curl shape is the priority.

  • Hair follicle

    36%

    increase in hair moisture.

  • graphic cartoon icon

    FRIZZ CONTROL

    Prevent frizz up to 24 hours.

  • fiber physics results graphic black and white

    CURL RETENTION

    Enhance curl retention, helping the style last for up to 24 hours.

THREE STRONG HOLD GEL BENEFITS

  • Strong hold: Helps maintain your styled curl shape.
  • Curl retention: Supports definition in curls and coils.
  • Hydration & frizz control: Hydrates while fighting frizz.

CHOOSE THIS IF YOUR GOAL IS CURL SHAPE THAT HOLDS. Choose Coconut Strong Hold Gel when you want strong hold, curl retention, and frizz control, especially for coarse strands or dense hair.

curling jelly coconut front

The Collection

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

What is Coconut Strong Hold Gel best for?

Coconut Strong Hold Gel is designed for defined curls and coils when strong hold and maintaining curl shape are your priorities. It supports curl retention, hydrates hair, and fights frizz.

Which hair textures is Coconut Strong Hold Gel especially suited to?

Its thick consistency is especially suited to coarse strands or dense hair when strong hold is desired. Coarse describes the thickness of individual strands; dense describes how much hair you have. This product is suited for all textures and curl types (3 and 4).

What ingredients are featured in Coconut Strong Hold Gel?

The formula features coconut water, aloe vera, and ceramides.

Should I apply it to wet or dry hair?

Apply Coconut Strong Hold Gel to damp or dry hair. Distribute evenly, style as desired, and allow hair to air dry completely or use a diffuser.

How can I help prevent flaking?

Follow the recommended layering order: First, apply As I Am Coconut Water to hydrate and moisturize hair, preparing it for styling. Next, apply As I Am Coconut Leave-In Conditioner for added conditioning and to help prevent flaking. Finish with As I Am Coconut Strong Hold Gel to define curls, provide strong hold, and control frizz.

What is the difference between Coconut Strong Hold Gel, Curling Jelly, and Smoothing Gel?

Choose Coconut Strong Hold Gel when strong hold, curl retention, and frizz control are your priorities.

Choose Curling Jelly for flexible curl definition and buildable medium to firm hold.

Choose Smoothing Gel for smooth edges, ponytails, slick backs, and other polished styles.