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Smoothing Gel

Smoothing Gel

$8.00
$8.00
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Ingredients

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How to Use?

How to Use:

For best results, start with freshly cleansed hair using As I Am Coconut CoWash. Towel blot and ensure hair is damp—use a spray bottle to re-dampen if needed.

Apply As I Am Leave-In Conditioner to hydrate and prep the hair.

Then, apply As I Am Smoothing Gel to the desired areas and smooth down using your fingers or a soft natural bristle brush.

Allow hair to dry completely before touching to maintain hold and definition.

To refresh the style the next day, lightly mist the area with water or As I Am CocoShea Spray, then smooth with damp fingers to reactivate the gel.

Pro Tips:

• Clean hair delivers the best hold and shine.

• Avoid heavy oils or butters before applying the gel for optimal performance.

• For stronger hold, tie a scarf or use a wide headband for a few minutes after styling.

• Once hair is dry, avoid brushing or combing the smoothed areas.

• Apply to the hairline or smooth down the crown, sides, and nape for polished puffs, sleek updos, or frohawks.

Shipping & Return Policy

All orders have a 1-2 business day lead time upon receipt of order.

Orders placed on weekends or during aholiday or promotion will have an approximate lead time of 3-8 business days
upon receipt of order.

The selected shipping method applies after order has shipped.

We cannot edit or make address changes once orders have been made.

Once your order leaves our warehouse, you will receive notifications from As I Am
with your tracking number. You can track your order through the provider up until delivery.

All Sales are Final.

No address changes after checkout. 

Sustainability

At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/23/24, As I Am has offset 210 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.

This Product is: Vegan and Cruelty-Free. Make a difference by going the extra step! Rinse components to recycle.

All deliveries are carbon neutral.

Made With:

  • Coconut Oil

    Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

  • Shea Butter

    Deeply moisturizes and conditions hair, reduces frizz, promotes strength, and protects against environmental damage. Its natural properties add shine, soothe the scalp, and minimize breakage.

  • Vegan and Cruelty Free

  • Paraben Free

  • Silicone Free

  • Sulfate Free

  • Phthalate Free

  • Gluten Free

  • Increases Hair Moisture in High Humidity by 47%

Smooth Edges & Neat Styles with Our Non-Drying, Moisturizing Formula.

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  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Ingredients

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

What’s special about our Classic Collection?

The Classic Collection was crafted to address the unique needs of individuals with curly & coily hair. It incorporates natural ingredients such as Shea Butter and Coconut Oil to nourish, define, condition, and add shine to natural hair.

What’s in it?

Shea butter: deeply moisturizes and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimize breakage.

Coconut oil: hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

Is this line suitable for all hair types?

The Classic Collection is suitable for Type 3 & 4 hair. Whether you have natural curls or are transitioning from chemically treated hair, this collection is designed to enhance the natural beauty of the hair. It also works for Type 2 hair / 2c hair.

Is this collection free from harmful additives?

Yes. All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals.

Is it suitable for colored or chemically treated hair?

For color-treated natural hair, the Classic Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.

What results should I expect?

The Classic Collection enhances and defines curly and coily hair, while also conditioning and adding shine to the hair.

What is the difference between the As I Am Smoothing gel and the Curling Jelly?

While both the As I Am Smoothing Gel and As I Am Curling Jelly are used for curl definition and styling, they serve different purposes and deliver distinct results. Here’s a clear comparison:

As I Am Curling Jelly

Purpose: Define and elongate natural curls and coils

Texture: Light, slippery jelly with more moisture and flexibility

Key Benefits:

  • Defines curls without flaking
  • Reduces shrinkage
  • Enhances curl pattern and shine
  • Great for wash-and-go styles
  • Provides soft-to-medium hold with movement

Best For: Wash-and-go looks, curl definition, low-to-medium hold styling

As I Am Smoothing Gel

Purpose: Smooth hair for sleek, sculpted styles

Texture: Firmer, more tacky gel for strong hold

Key Benefits:

  • Controls edges and flyaways
  • Provides a strong, long-lasting hold
  • Ideal for slicked-back styles, puffs, updos, and frohawks
  • Dries with a more polished, firm finish

Best For: Edge control, sleek styles, sculpted looks, and hold-heavy finishing

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