Coconut Water, Curl Clarity Shampoo, and Coconut Leave-In Conditioner

The Classic Collection was crafted to address the unique needs of individuals with curly & coily hair. It incorporates natural ingredients such as Shea Butter and Coconut Oil to nourish, define, condition, and add shine to natural hair.

Coconut water supports healthy hair growth by hydrating the scalp, strengthening hair strands, and improving overall scalp environment. While it doesn’t directly make hair grow faster, it helps reduce breakage and dryness—allowing hair to retain length and appear fuller and healthier over time.

Shea butter: deeply moisturizes and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimize breakage.

Coconut oil: hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

For the ultimate hydration routine, pair the Coconut Water spray with other products from the As I Am Coconut Collection. Start with the Coconut Cowash to gently cleanse and moisturize, follow with the Leave-In Conditioner or DoubleButter Cream for lasting softness, and finish with the Coconut Curling Jelly for smooth, defined, frizz-free curls. Together, they deliver deep moisture, strength, and shine for healthy, hydrated hair.

Follow with Hydration Elation Conditioner to replenish moisture post-clarifying. On styling days, apply Coconut Leave-In Conditioner before using gels or creams.

Use after the Coconut Cowash for a hydrating cleanse or pair with Curl Clarity Shampoo for a clarifying reset. Perfect base prep for styling products like the Curling Jelly or Twist Defining Cream.

The Classic Collection is suitable for Type 3 & 4 hair. Whether you have natural curls or are transitioning from chemically treated hair, this collection is designed to enhance the natural beauty of the hair. It also works for Type 2 hair / 2c hair.

Our Coconut Water is not just a simple hydrator — it’s infused with sub-micron technology that allows nutrients to penetrate deeper into the hair and scalp. Rich in natural vitamins, minerals, and amino acids, it helps strengthen strands, smooth frizz, and restore softness and shine for healthier-looking hair from root to tip.

Yes. All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals.

For color-treated natural hair, the Classic Collection is recommended. If the hair is relaxed, the Curl Clarity Shampoo and Conditioner are recommended.

The Classic Collection enhances and defines curly and coily hair, while also conditioning and adding shine to the hair.

While both the As I Am Leave-In Conditioner and the As I Am Detangling Conditioner help with hydration and manageability, they serve slightly different purposes in your haircare routine:

As I Am Leave-In Conditioner

Purpose:

• Prep and moisture base before styling
• Enhances curl pattern and manageability

Key Benefits:

• Lightweight, leave-in formula
• Helps retain moisture and softness throughout the day
• Provides slip for easier styling
• Ideal before applying stylers like gels, creams, or jellies
• Stays in the hair (no rinse-out)

Best for: Daily moisture, styling prep, curl definition support.

As I Am Detangling Conditioner

Purpose:

• In-shower detangler and light conditioner

Key Benefits:

• Provides excellent slip to help detangle knots and reduce breakage
• Light conditioning effect
• Can be rinsed out or used as a light leave-in for fine hair types
• Helps with manageability, especially post-cleansing

Best for: Detangling during or after washing; works well for coarser or easily tangled textures.

In short:

• Use the Detangling Conditioner to detangle and lightly condition during your wash routine.
• Use the to lock in moisture and prep your hair for styling.