For centuries, onion has been used in traditional beauty rituals to support strong, healthy hair. Modern research now helps explain why. Onion is naturally rich in sulfur, isoquercetin, and flavonoids, which contribute to keratin production and help strengthen the hair structure. The As I Am Onion Collection builds on this with formulas that combine natural ingredients and science through red onion juice, ceramides, and isoquercetin.
In lab studies, ex vivo hair research shows red onion juice and isoquercetin increased hair growth by up to 135%. This supports visibly stronger and healthier strands.
The collection also uses sub micron technology, which breaks ingredients into smaller particles so they can penetrate the hair and scalp more effectively. This helps strengthen the scalp barrier and protects against irritation.
The Key Ingredients in this collection are
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Red onion extract to promote healthy growth and strengthen
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Ceramides to protect the cuticle and retain moisture
- Isoquercetin to help shield the scalp from oxidative stress
The collection also features a fresh Golden Yuzu fragrance with bright notes of yuzu, lemon, and mandarin, softened by hints of apple and pineapple. It smells clean and citrusy, not like onions.
Together, these ingredients create a formula that delivers measurable improvements in hair strength, moisture, and manageability, which is reflected in the collection test results below.
Across the full Onion Collection, testing demonstrated:
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Strengthens hair by 110%
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Moisturizes hair by 136%
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Eases combing by 133%
These results show improvements not only in the strength of the hair fiber but also in softness and manageability, making the products suitable for a complete wash day routine.
Below is a guide to each product and how it fits into a complete wash day routine.
Step 1: Cleanse with Onion Shampoo
The Onion Shampoo is a sulfate free cleanser that supports healthy hair growth while removing buildup. It hydrates the hair and boosts shine, which creates a cleaner foundation for the rest of your routine. In testing, it moisturized hair by 126% and removed sebum by 97%.
How to use: Wet hair fully. Apply to the scalp in sections, massage to lather, and rinse.
Step 2: Condition and Strengthen with Onion Conditioner
The Onion Conditioner is a rich, moisturizing formula that helps promote healthy growth and works to prevent shedding. It provides easy detangling and reduces breakage for smoother styling.
How to use: Apply to wet hair after cleansing. Leave on for at least three minutes, then rinse.
Step 4: Daily Strengthening with Onion Water
The Onion Water is a strengthening and hydrating spray that promotes healthy growth while moisturizing both the hair and scalp. It is ideal for refreshing natural styles during the week. In testing, it strengthened hair by 113% and moisturized by 132%.
How to use: Shake gently. Spray on scalp and hair from roots to ends. Use daily or as needed for hydration and styling refresh.
Building Your Routine
A complete routine with the Onion Collection focuses on gentle cleansing, deep moisture, and daily strengthening. Used together, the products help support a healthy scalp environment and promote stronger, well moisturized hair.
