With so many amazing products in the As I Am Coconut line, it's easy to mix up what does what. Let’s break it down—quick and simple—so you can build the right routine for your curls, coils, or waves.
Moisture: So Much Moisture vs. Moisture Milk
So Much Moisture: A rich, glycerin-based moisturizer for very dry hair.
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Perfect for: Type 4 hair (4A, 4B, 4C) that craves intense hydration.
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When to use: After leave-in or daily on dry, thirsty hair. Great for twist-outs and protective styles
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Heaviness: Heavy
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Texture: Thick and slippery
Moisture Milk: A lighter leave-in moisturizing lotion for everyday use.
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Perfect for: Type 1, 2, and 3 hair or fine, low-density curls that get weighed down easily.
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When to use: Right after washing or refreshing midweek. Works well as a prep before styling.
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Heaviness: Light
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Texture: Lotion-like
Butters & Creams: DoubleButter Cream vs. Twist Defining Cream vs. Curling Cream
DoubleButter Cream: A thick, buttery daily moisturizer that deeply softens and smooths.
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When to use: Daily or as needed for moisture maintenance. Perfect under protective styles or when hair feels dry and brittle.
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Heaviness: Heavy
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Texture: Buttery and rich
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Thickness: Best for thick, coarse textures
Twist Defining Cream: Moisture + hold = the twist-out essential.
- Perfect for:
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When to use: On damp hair for twist-outs, braid-outs, or defined stretched styles.
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Heaviness: Medium
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Texture: Creamy and smooth
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Thickness: Great for medium to thick hair
Curling Cream: Adds moisture with light hold for more curl definition.
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When to use: On wet hair for wash-and-go styles or finger coils.
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Heaviness: Light to medium
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Texture: Soft cream
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Thickness: Suitable for all curl types, especially Type 3 and 4
Conditioners: Hydration Elation vs. Detangling Conditioner
Hydration Elation: Weekly deep treatment to restore strength and moisture.
- Perfect for:
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When to use: Once a week after shampooing. Leave on for 15–30 minutes under heat or cap.
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Heaviness: Medium to heavy
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Texture: Rich and creamy
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Thickness: Works for all hair types, especially dry or damaged strands
Detangling Conditioner: Slip-packed rinse-out conditioner for smooth comb-throughs.
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When to use: Every wash day after shampoo or co-wash. Ideal for detangling.
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Heaviness: Light
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Texture: Silky and slippery
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Thickness: Perfect for all textures
Stylers: Curling Jelly vs. Smoothing Gel
Curling Jelly: Defines curls with soft to medium hold.
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When to use: After your leave-in for wash-and-gos or shingling methods.
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Heaviness: Medium
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Texture: Gel-like with a lightweight feel
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Thickness: Suitable for all curl types
Smoothing Gel: For slick, sleek styles that stay put.
- Perfect for:
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When to use: For edges, buns, ponytails, or any look that needs strong hold and shine.
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Heaviness: Firm hold
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Texture: Thick gel
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Thickness: All textures (adjust quantity as needed)
Finishers: CocoShea Spray vs. CocoShea Whip
CocoShea Spray: Light oil mist to seal in shine and moisture.
- Perfect for:
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When to use: After styling to add shine or break a gel cast. Great for refreshing styles midweek.
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Heaviness: Light
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Texture: Mist/Oil blend
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Thickness: All textures
CocoShea Whip: A thick, creamy blend of oils and butters.
- Perfect for:
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When to use: To seal in moisture or prep for protective styles like braids or twists.
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Heaviness: Heavy
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Texture: Thick and rich
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Thickness: Best for thick, coarse, or dry hair
Still not sure which to pick? Think about what your hair needs today: hydration, hold, slip, or shine—and let this guide you.