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curling creme

curling creme

Regular price $9.99
Regular price Sale price $9.99
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  • The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Ingredients

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

Haircare made for Beautiful Coils & Curls... Naturally.

  • Shea Butter

  • Coconut Oil

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How to Use?

  • Start with clean, detangled hair.
  • Apply As I Am Leave-In Conditioner throughout your hair, ensuring even distribution.
  • While your hair is still damp to wet, take small sections and smooth As I Am Curling Creme onto each section from root to tip.
  • To define each section, glide it between your thumb and forefinger. Then, twist the ends around your fingertip to create a beautiful coiled finish.
  • If your hair begins to dry before you're done, spray it with water to keep it damp.
  • Allow your hair to air dry or use a hood dryer on a low setting.
  • Once your hair is completely dry, fluff and arrange your coils and curls as desired for your desired look.

Shipping & Return Policy

All orders have a 1-2 business day lead time upon receipt of order.

Orders placed on weekends or during aholiday or promotion will have an approximate lead time of 3-8 business days
upon receipt of order.

The selected shipping method applies after order has shipped.

We cannot edit or make address changes once orders have been made.

Once your order leaves our warehouse, you will receive notifications from As I Am
with your tracking number. You can track your order through the provider up until delivery.

All Sales are Final.

No address changes after checkout. 


At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.

This Product is: Vegan and Cruelty-Free.Make a difference by going the extra step! Rinse components to recycle.

All deliveries are carbon neutral.


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