Introducing the Vibrant New Shades of As I Am Curl Color!

Get ready to embrace the beauty of vibrant hues as As I Am proudly launches four stunning new shades in the Curl Color collection: Burgundy, Dark Teal, Lilac, and Jade Green. These exquisite colors align perfectly with the latest market trends and consumer preferences, focusing on themes of wellbeing, creativity, the environment, and technology, as highlighted by WGSN.

Meet the new shades

A timeless hair color classic now joins the Curl Color family. Representing WGSN's key color of Intense Rust, Burgundy is a deep, earthy shade that symbolizes stability and sustainability. This rich, browny-reddish-purple hue complements a variety of skin tones, making it a versatile choice for anyone looking to make a bold statement.

Inspired by the Cool Matcha trend of 2024, Jade Green merges influences of nature and technology. This calming and therapeutic color offers a refreshing, organic look that signifies health and tranquility. It's perfect for those seeking a hair color that promotes a sense of wellbeing.

Emerging from Pantone's Essential Palette, Lilac embodies the softness and creativity of Pastel Lilac. This soothing, pastel-toned hue is ideal for light, airy fashion looks, making it a great choice for those who love to experiment with creative styles.

A nostalgic yet modern shade, Dark Teal combines green and blue, evoking the vibrancy of the 1980s. This versatile hair color adds edgy sophistication to any look, making a bold fashion statement that stands out in any crowd.

The Benefits of Curl Color

At As I Am, we believe in "skincare for hair." Our Curl Color is a temporary color gel that not only provides vibrant color but also boosts hair moisture by 60%, strengthens hair by 14%, and maintains style for up to 24 hours. This vegan, cruelty-free formula is free from silicones, phthalates, parabens, ammonia, and harsh chemicals, ensuring gentle yet effective color application.

Key Ingredients
  • Jamaican Black Castor Oil: Moisturizes, thickens, and strengthens hair while preventing breakage and dandruff.
  • Ceramides: Lock in moisture and protect hair from environmental damage.
  • Betaine: Enhances shine and promotes a healthier scalp and hair.

Explore the Full Collection

Dive into the world of As I Am's new Curl Color shades and let your hair express your personality and style. Whether you choose the classic Burgundy, the calming Jade Green, the creative Lilac, or the bold Dark Teal, each color offers a unique way to elevate your look.

Visit to explore the full Curl Color collection and find your perfect match.

Stay connected with us on social media @asiamnaturally for more style inspirations and exclusive updates!

Let your curls shine with As I Am's new Curl Color shades, and embrace the beauty of vibrant, healthy hair!

--Alexandrine Michelas, Brand Manager