I am beyond excited to introduce you to the latest innovation from As I Am—The Bond Collection. Designed to repair, strengthen, and deeply moisturize naturally curly hair, this groundbreaking system is the solution for anyone dealing with damage from heat, chemicals, and daily styling. Whether you have Type 1, Type 2 hair, 2C hair, or tighter curls, this collection will help restore your hair’s health from the inside out.
What Makes The Bond Collection Different?
Unlike other bond-building products on the market, our Bond Complex Technology works at the molecular level to rebuild broken bonds, strengthen hair structure, and reduce porosity—all while remaining lightweight enough for fine and wavy textures. No heavy buildup, just healthier, stronger, and shinier curls.
The Science Behind Stronger, Healthier Hair
Curly and wavy hair tends to be more delicate, making it prone to breakage, dryness, and porosity issues. The Bond Collection works by deeply penetrating the hair fiber to restore elasticity, smooth frizz, and lock in moisture—leaving even the most fried hair looking revived.
We’ve carefully selected a blend of powerhouse ingredients to not only repair damage but also nourish and protect:
Cedrol (in Bond Oil) – Stimulates hair growth while moisturizing and strengthening fragile strands.
A Complete System for Maximum Repair
Each product in The Bond Collection has been scientifically tested to deliver real, visible results—starting from the very first use.
Bond Water – Reduces breakage by 58% and increases moisture in both hair and scalp.
Bond Shampoo – Repairs damaged hair by 38% and reduces hair porosity by 31%.
Bond Conditioner – Eases detangling by 78%, making styling easier for all textures, including Type 2 hair.
Bond Leave-In – Perfect for 2C hair and other wavy, curly and coily hair, adding lightweight hydration and definition without weighing hair down.
Bond Mask – A deep treatment that reduces porosity by 41%, restoring hair’s natural bounce and shine.
Bond Oil – Helps repair fried hair, seals in moisture, and enhances shine for long-lasting protection.
Clean, Vegan, and Lightweight for Every Hair Type
At As I Am, we are committed to clean beauty. The Bond Collection is free from sulfates, silicones, parabens, and artificial colors—because your hair deserves the best. It’s also 100% vegan and cruelty-free, aligning with our mission to create ethical, effective hair care.
Whether you have fine waves, 2C hair, or thick, curly coils, this lightweight yet powerful system revitalizes dead hair, prevents breakage, and restores your hair’s natural beauty.
Say Goodbye to Damage & Hello to Stronger Hair!
We can’t wait for you to experience the Bond Collection and see the transformation for yourself. Your curls (and waves!) will thank you.
--Dr Ali Syed