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Olive & Tea Tree Oil Treatment
$9.99 4
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Olive & Tea Tree Oil Shampoo
$10.99 1
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Leave-In Conditioner
$10.50 6
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GroHair Oil

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Curling Jelly
from $13.00 7
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Hydration Elation
$16.00 2
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Twist Defining Cream
from $13.00 1
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CocoShea Spray
$15.00 1
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Smoothing Gel
$8.00
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Curl Clarity Shampoo
$12.00
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Coil Defining Jelly
from $13.00 2
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Oil Sheen Spray
$11.95 1
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Cleansing Pudding +
from $10.50

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.