Vegan

🚨 N E W 🚨
🚨 N E W 🚨
Olive & Tea Tree Oil Treatment
$9.99 25
🚨 N E W 🚨
🚨 N E W 🚨
Olive & Tea Tree Oil Shampoo
$10.99 28
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Leave-In Conditioner
$10.50 19
🚨 N E W 🚨
🚨 N E W 🚨
JBCO Water
$5.99 32
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Curling Jelly
from $13.00 17
🌱VEGAN 🌿
🌱VEGAN 🌿
Hydration Elation
$16.00 9
🌱VEGAN 🌿
🌱VEGAN 🌿
GroHair Oil
$9.99 5
🚨 N E W 🚨
🚨 N E W 🚨
Virgin Jamaican Black Castor Oil
$12.99 13
🌱VEGAN 🌿
🌱VEGAN 🌿
Curl Clarity Shampoo
$12.00 4
🌱VEGAN 🌿
🌱VEGAN 🌿
Smoothing Gel
$8.00 4
🥇BEST SELLER 🏆
🥇BEST SELLER 🏆
Twist Defining Cream
from $13.00 5
📈TRENDING ⬆️
📈TRENDING ⬆️
CocoShea Spray
$15.00 2
🚨 N E W 🚨
🚨 N E W 🚨
Virgin Black Seed Oil
$9.99 4
🌱VEGAN 🌿
🌱VEGAN 🌿
Coil Defining Jelly
from $13.00 4
🌱VEGAN 🌿
🌱VEGAN 🌿
Cleansing Pudding +
from $10.50 5
🚨 N E W 🚨
🚨 N E W 🚨
Extra Virgin Coconut Oil
$13.99 7
🚨 N E W 🚨
🚨 N E W 🚨
JBCO Leave-In Conditioner
$9.99 1
🚨 N E W 🚨
🚨 N E W 🚨
JBCO Moisturizing Masque
$12.99 4

Rejuvenate your scalp for healthier and longer hair

As I Am Long & Luxe collection, infused with pomegranate and passion fruit is the ultimate collection for a healthier scalp, leading to stronger roots and resulting in longer & stronger hair.

The collection is designed for natural hair type 3 & 4.

Certified Organic*

The First and Only NSF Certified Organic* beauty products for naturally curly babies and children. Look for the NSF seal on our packaging for the brand you can trust.

*Certified by OTCO to NSF/ANSI 305, the American National Standard for personal care products containing organic ingredients.