79900 %
Curl Color Cool Blue

CURL COLOR 

COOL BLUE

COLOR & CURLING GEL

    5,000+ Happy Customers

$7.99

The Founder

With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

R&D

The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

Sustainability

By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

Clean Ingredients

Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

Damage Free

Certified Vegan

Paraben Free

Recyclable Packaging

$7.99
$7.99

Our curl enhancing color gel provides a medium hold that lasts up to one wash.

Before applying, it is important to: 


Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet). Use gloves.

Before applying, it is important to: 


Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet).
Use gloves.

Section hair off and apply to damp hair from root to tip.

For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).

For a subtle look, apply a fingerfull to each chunk or section of hair. Twist or rake through hair for desired style.

Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).

High Quality Products Made in the US by Scientists

10,000+ 5-star Reviews

Free Worldwide Shipping

key ingredients

Jamaican Black Castor Oil

Ceramides

INGREDIENTS

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Sustainability

At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.
This Product is: Vegan and Cruelty-Free.
Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.

Shipping & RETURNS

All orders have a 1-2 business day lead time upon receipt of order.

Orders placed on weekends or during a holiday or promotion will have an approximate lead time of 3-8 business days upon receipt of order.

The selected shipping method applies after order has shipped. We cannot edit or make address changes once orders have been made.

Once your order leaves our warehouse, you will receive notifications from As I Am with your tracking number. You can track your order through the provider up until delivery.

All Sales are Final.

No address changes after checkout.

FREQUENTLY ASKED

 QUESTIONS

We Are Here To Help

Is this Collection Vegan?

Curl Color is Vegan and Cruelty-Free. At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.

Make a difference by going the extra step! Rinse components to recycle.

All deliveries are carbon neutral.

How do I stop the Curl Color from transferring/bleeding?

Due to it's temporary and gel-creme nature, some transfer is to be expected, please note that more transfer is applicable to our more pigmented shades like Curl Color: Hot Red and not so much in colors like Curl Color: Rose Gold. More Curl Color used, the more vibrant it will be, the more transfer that may occur. 


It is also good to note that using leave in conditioners or other products that could cause build-up in the hair while using this product could cause flakiness. 


Can I Straighten/Flat iron my hair with Curl Color?

NO - the answer is NO, Curl Color is a gel - creme consistency and is best to be dried with heat in the sense of rollers, flexi rod sets, braid outs, twist outs, bantu knots, etc. 

Does the color transfer?

Curl Color will last until you wash it out in the shower, it is NOT a dye, and will only last for about a week or so, depending on how you care and protect your hair via bonnet, satin/silk pillowcase, etc. 

I have Type 1/Straight Hair, Can I use Curl Color?

Yes! - However, due to it's gel creme consistency, you may find the product heavy on your hair depending on the style you are using it for. The color on the hair will apply the same.

Customer Reviews
4.9 Based on 83 Reviews
5 ★
89% 
74
4 ★
10% 
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Customer Photos
96reviewers would recommend this product Write a Review

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Filter Reviews:
LB
05/30/2022
Lina B.
United States United States
I recommend this product

Awesome product!

Loving what it does. But got to admit I didn’t read the instructions beforehand. So make sure you read the instructions. Didn’t expect the color to show on my hair since it dark but was so pleasantly surprised! Would definitely recommend. The color lightened a bit when my hair dried out though.

As I Am Curl Color Cool Blue Review
T
03/14/2022
Tiffani
United States United States
I recommend this product

Love it

Love how bold of color it is. With my hair being fat it doesn’t show up as good on camera as it does in person. My only problem is it bleeds a little.

As I Am Curl Color Cool Blue Review
SM
02/22/2022
Sarah M.
United States United States
I recommend this product

My absolute favorite!!

This was completely out of my comfort zone as I have never done anything to my hair, but I wanted to play and see and I LOVED it! Easy to apply, and the color was so vibrant!

As I Am Curl Color Cool Blue Review
KB
01/31/2022
Karishma B.
United States United States
I recommend this product

Exactly What I Wanted!

The color came out great, and my curls were poppin! I definitely love the color! The only downside is the color transfer but It doesn’t happen to often and it’s to be expected. It is great, and I 100% recommend It to anyone who wants a temporary dye with no damage.

As I Am Curl Color Cool Blue Review
AB
01/24/2022
April B.
United States United States

Loved it

Loved it

As I Am Curl Color Cool Blue Review

Aqua/Water/Eau, Glycerin, Betaine, Hydroxypropyl Bispalmitamide Mea, Ceramide Ng, Ricinus Communis (Castor) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Behenyl Behenate, Polyhydroxystearic Acid, Carbomer, Ceteareth-25, Sodium Lauroyl Lactylate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Peg-3 Distearate, Laureth-9, Peg-8, Piroctone Olamine, Peg-100 Stearate, Cocamidopropyl Betaine, Phenoxyethanol, Caprylyl Glycol, Aminomethyl Propanol, Sodium Benzoate, Fragrance/Parfum, Linalool, Caesalpinia Sappan Bark Extract, Mica, Titanium Dioxide (Ci77891), Ferric Ferrocyanide (Ci77510), Red 7 (Ci15850), Tin Oxide (Ci77861), Violet 2 (Ci6073)