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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
Clean Ingredients
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
Damage Free
Certified Vegan
Paraben Free
Recyclable Packaging
Our curl enhancing color gel provides a medium hold that lasts up to one wash.
Before applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet). Use gloves.
Before applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet).
Use gloves.
Section hair off and apply to damp hair from root to tip.
For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).
For a subtle look, apply a fingerfull to each chunk or section of hair. Twist or rake through hair for desired style.
Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).
High Quality Products Made in the US by Scientists
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Jamaican Black Castor Oil
Ceramides
INGREDIENTS
Sustainability
At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.
This Product is: Vegan and Cruelty-Free.
Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.
Shipping & RETURNS
All orders have a 1-2 business day lead time upon receipt of order.
Orders placed on weekends or during a holiday or promotion will have an approximate lead time of 3-8 business days upon receipt of order.
The selected shipping method applies after order has shipped. We cannot edit or make address changes once orders have been made.
Once your order leaves our warehouse, you will receive notifications from As I Am with your tracking number. You can track your order through the provider up until delivery.
All Sales are Final.
No address changes after checkout.
FREQUENTLY ASKED
QUESTIONS
We Are Here To Help
Is this Collection Vegan?
Curl Color is Vegan and Cruelty-Free. At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.
Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.
How do I stop the Curl Color from transferring/bleeding?
Due to it's temporary and gel-creme nature, some transfer is to be expected, please note that more transfer is applicable to our more pigmented shades like Curl Color: Hot Red and not so much in colors like Curl Color: Rose Gold. More Curl Color used, the more vibrant it will be, the more transfer that may occur.
It is also good to note that using leave in conditioners or other products that could cause build-up in the hair while using this product could cause flakiness.
Can I Straighten/Flat iron my hair with Curl Color?
NO - the answer is NO, Curl Color is a gel - creme consistency and is best to be dried with heat in the sense of rollers, flexi rod sets, braid outs, twist outs, bantu knots, etc.
Does the color transfer?
Curl Color will last until you wash it out in the shower, it is NOT a dye, and will only last for about a week or so, depending on how you care and protect your hair via bonnet, satin/silk pillowcase, etc.
I have Type 1/Straight Hair, Can I use Curl Color?
Yes! - However, due to it's gel creme consistency, you may find the product heavy on your hair depending on the style you are using it for. The color on the hair will apply the same.
Customer Reviews
4.8 Based on 21 Reviews
Customer Photos
- Reviews
- Questions
Filter Reviews:
JC
08/20/2021
Jheanell C. 
United StatesI recommend this product
Love the color
I have use them yet the was good they came sealed I really can't wait to get my braids out so I can try them
SG
08/03/2021
Sonni G. United StatesI recommend this product
Use gloves it's a little messy but by far my favorite compared to the blue. Will transfer onto clothes if not dry. Don't recommend it with white shirts
O
07/04/2021
Odyssey United StatesI recommend this product
Love it!
I used the emerald green color and got SO many compliments! It was my first time using it. I washed my hair prior, kept it damp, and used Miss Jessie’s leave in conditioner. The color is very vibrant if you add layers of the product. I did run out of hair product. My hair is almost to my butt and with a jar I was able to get through all of my hair but you could barely see it. So I ended up adding extra throughout my slicked back hair that was in a bun. My bun itself was not green. I wish there weren’t these little balls in the gel though? It made it look like there were flakes in my hair at some point. I thought it was my hair but noticed it in the product and felt it when I rubbed it into my fingers. Idk if it’s something for moisture in the product or what. It does transfer VERY easily. After a day of wearing it it was still very transferable. But being that it was so vibrant and I was able to use on my wavy hair even though I do not have curly hair, I would use it again. I also have jet black hair and had been looking for a product that would stand out against jet black and this product did that. I have the red and blue color as well. I just might braid it into my hair next time. Loved the green!
07/08/2021
As I Am
Thanks for the review! Love the Green color! Try pairing with our As I Am Leave In Conditioner next time to help with potential flaking issues. Other Leave Ins sometimes contain ingredients that don't play nicely with gels. Also using heat and time to dry the color help eliminate transfer.
TS
06/15/2021
Tia S. United StatesI recommend this product
Amazing color
I bought an array of colors and put them all in my hair at once. They were so bright and vivid! I got compliments all day. There was transfer to my neck and shirt color but it came off with some water.
SF
03/10/2021
Stephanee F. United StatesI recommend this product
Amazing product
Easy to was out. The color came out so vibrant. Smelled amazing. Will def be buying again in the future
