This collection is SKINCARE for HAIR! We've infused common skincare ingredients like Ceramides & Copper Tripeptide into this collection to keep your scalp barrier strong and hydrated, which fortifies hair follicles. Just as skincare nourishes and protects the skin, our products care for both your hair and scalp, promoting overall hair health. 

We also use sub-micron technology, which enables deep penetration of ingredients by breaking them down into small particles for better absorption into the hair and scalp. This helps our Rosemary Oil to penetrate the scalp faster than other products on the market, allowing our ingredients to strengthen the scalp’s protective barrier, providing better protection against damage or irritation.

Our in-house R&D team has found the perfect percentage of Rosemary Oil to include for optimal hair density and health.

• Rosemary Oil: Is known for being a “vasodilator” which means that it dilates blood vessels and improves blood flow to the scalp. Sourced from India, our Rosemary Oil penetrates the scalp faster than other products on the market because we use sub-micron technology (see Q1). Panahi’s clinical study revealed that 10% Rosemary Oil is more effective at stimulating hair growth than 2% Minoxidil!

• Peppermint Oil: Helps with scalp itchiness. Has a natural refreshing scent and cooling sensation of Peppermint.

• Melatonin: you might know melatonin for regulating sleep … but it actually enhances hair thickness and density too, promoting hair growth! When applied to the scalp, it nourishes and revitalizes hair follicles, contributing to fuller and healthier-looking hair over time. Also, clinical studies reveal that Melatonin is a preventative treatment for alopecia and hair loss. It delays hair aging too.

• Copper Tripeptide: strengthens hair follicles and promotes hair growth. When applied to the scalp and hair, it supports the overall strength and vitality of the hair, helping to maintain a fuller, healthier look, while reducing the risk of hair breakage and loss.

• Ceramide: Maintains the scalp moisture by keeping it inside. Build the scalp barrier which fortifies hair strands, making the hair smoother and more resilient. Restores natural hair’s strength, reducing frizz and preventing breakage.

Yes, the As I Am Rosemary Collection is suitable for all hair types and textures.

Since each product is made using Sub-micron Technology (which breaks down ingredients into ultra-small particles), ingredients are able to penetrate the hair & scalp instead of causing buildup. 

Yes, there is no added fragrance. However, the collection does have a natural scent from the Rosemary and Peppermint Oils.

Many users report positive changes such as increased hair density per cm² and therefore fuller looking hair. Users also experience improved hair strength with consistent use over time.

Yes. All products from the Rosemary collection are Vegan and Cruelty free. Our products are also free from sulfates, phthalates, silicones, parabens, gluten, petrolatum, artificial colors, & endocrine disruptors.