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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
Clean Ingredients
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
Damage Free
Certified Vegan
Paraben Free
Recyclable Packaging
Our curl enhancing color gel provides a medium hold that lasts up to one wash.
Before applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet). Use gloves.
Before applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet).
Use gloves.
Section hair off and apply to damp hair from root to tip.
For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).
For a subtle look, apply a fingerfull to each chunk or section of hair. Twist or rake through hair for desired style.
Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).
High Quality Products Made in the US by Scientists
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Jamaican Black Castor Oil
Ceramides
INGREDIENTS
Sustainability
At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.
This Product is: Vegan and Cruelty-Free.
Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.
Shipping & RETURNS
All orders have a 1-2 business day lead time upon receipt of order.
Orders placed on weekends or during a holiday or promotion will have an approximate lead time of 3-8 business days upon receipt of order.
The selected shipping method applies after order has shipped. We cannot edit or make address changes once orders have been made.
Once your order leaves our warehouse, you will receive notifications from As I Am with your tracking number. You can track your order through the provider up until delivery.
All Sales are Final.
No address changes after checkout.
FREQUENTLY ASKED
QUESTIONS
We Are Here To Help
Is this Collection Vegan?
Curl Color is Vegan and Cruelty-Free. At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.
Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.
How do I stop the Curl Color from transferring/bleeding?
Due to it's temporary and gel-creme nature, some transfer is to be expected, please note that more transfer is applicable to our more pigmented shades like Curl Color: Hot Red and not so much in colors like Curl Color: Rose Gold. More Curl Color used, the more vibrant it will be, the more transfer that may occur.
It is also good to note that using leave in conditioners or other products that could cause build-up in the hair while using this product could cause flakiness.
Can I Straighten/Flat iron my hair with Curl Color?
NO - the answer is NO, Curl Color is a gel - creme consistency and is best to be dried with heat in the sense of rollers, flexi rod sets, braid outs, twist outs, bantu knots, etc.
Does the color transfer?
Curl Color will last until you wash it out in the shower, it is NOT a dye, and will only last for about a week or so, depending on how you care and protect your hair via bonnet, satin/silk pillowcase, etc.
I have Type 1/Straight Hair, Can I use Curl Color?
Yes! - However, due to it's gel creme consistency, you may find the product heavy on your hair depending on the style you are using it for. The color on the hair will apply the same.
Customer Reviews
4.9
Based on 7 Reviews
Customer Photos
Filter Reviews:
K
04/01/2022
Karla
United StatesI recommend this product
Love
I love how it defines my curls. The more you put, the brighter the color but also the longer it takes to dry.
AW
12/18/2021
Anna W.
United StatesI recommend this product
Lovely
This is a great darker pink hair color and doesn't transfer much!
LH
08/03/2022
Leslie H.
United States
I recommend this product
Flamingo pink
Super pretty and washes out easily
SG
07/14/2022
Sue G.
United StatesI recommend this product
Good
It was really good on my hair
DK
07/04/2022
diana k.
United StatesI recommend this product
feeling moisturized and gorgeous
my hair has never felt more hydrated after using his curling color gel! i have gotten so many compliments on the color! so worth it!
Aqua/Water/Eau, Glycerin, Betaine, Hydroxypropyl Bispalmitamide Mea, Ceramide Ng, Ricinus Communis (Castor) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Behenyl Behenate, Polyhydroxystearic Acid, Carbomer, Ceteareth-25, Sodium Lauroyl Lactylate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Peg-3 Distearate, Laureth-9, Peg-8, Piroctone Olamine, Peg-100 Stearate, Cocamidopropyl Betaine, Phenoxyethanol, Caprylyl Glycol, Aminomethyl Propanol, Sodium Benzoate, Fragrance/Parfum, Linalool, Caesalpinia Sappan Bark Extract, Mica, Titanium Dioxide (Ci77891), Ferric Ferrocyanide (Ci77510), Red 7 (Ci15850), Tin Oxide (Ci77861), Violet 2 (Ci6073)