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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
Clean Ingredients
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
Damage Free
Certified Vegan
Paraben Free
Recyclable Packaging
Our curl enhancing color gel provides a medium hold that lasts up to one wash.
Before applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet). Use gloves.
Before applying, it is important to:
Cleanse the hair using As I Am JBCO Shampoo or Cowash.
Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner.
Towel dry. Hair must be damp (not dripping wet).
Use gloves.
Section hair off and apply to damp hair from root to tip.
For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).
For a subtle look, apply a fingerfull to each chunk or section of hair. Twist or rake through hair for desired style.
Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).
High Quality Products Made in the US by Scientists
10,000+ 5-star Reviews
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Jamaican Black Castor Oil
Ceramides
INGREDIENTS
Sustainability
At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.
This Product is: Vegan and Cruelty-Free.
Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.
Shipping & RETURNS
All orders have a 1-2 business day lead time upon receipt of order.
Orders placed on weekends or during a holiday or promotion will have an approximate lead time of 3-8 business days upon receipt of order.
The selected shipping method applies after order has shipped. We cannot edit or make address changes once orders have been made.
Once your order leaves our warehouse, you will receive notifications from As I Am with your tracking number. You can track your order through the provider up until delivery.
All Sales are Final.
No address changes after checkout.
FREQUENTLY ASKED
QUESTIONS
We Are Here To Help
Is this Collection Vegan?
Curl Color is Vegan and Cruelty-Free. At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.
Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.
How do I stop the Curl Color from transferring/bleeding?
Due to it's temporary and gel-creme nature, some transfer is to be expected, please note that more transfer is applicable to our more pigmented shades like Curl Color: Hot Red and not so much in colors like Curl Color: Rose Gold. More Curl Color used, the more vibrant it will be, the more transfer that may occur.
It is also good to note that using leave in conditioners or other products that could cause build-up in the hair while using this product could cause flakiness.
Can I Straighten/Flat iron my hair with Curl Color?
NO - the answer is NO, Curl Color is a gel - creme consistency and is best to be dried with heat in the sense of rollers, flexi rod sets, braid outs, twist outs, bantu knots, etc.
Does the color transfer?
Curl Color will last until you wash it out in the shower, it is NOT a dye, and will only last for about a week or so, depending on how you care and protect your hair via bonnet, satin/silk pillowcase, etc.
I have Type 1/Straight Hair, Can I use Curl Color?
Yes! - However, due to it's gel creme consistency, you may find the product heavy on your hair depending on the style you are using it for. The color on the hair will apply the same.
Customer Reviews
4.5
Based on 8 Reviews
Customer Photos
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A
02/19/2022
Anastasia 
United StatesI recommend this product
Deep Sea Vibes
I loved a ton of things about it. I love that I didn’t have to bleach my hair for the color to be seen. And I actually combined the Mermaid Mint and the darker blue they have to create this deep sea look. I love how defined my curls were when I took them out of the twist outs. Additionally, my hair feels moisturized and hydrated too. I have 4a/4b hair, and I have recommended the curling gel to my sister and best friend. I love it that much. Can’t wait to try out all the other colors I purchased. I’ll admit, I was a little nervous about how much color I was applying. I didn’t want to run out on the first go because I have a ton of hair. Yet again, this first time experience was tons of fun!
AS
04/08/2022
Amy S. United States
I recommend this product
Minty mermaid curl color
I loved that I was able to have green hair and it should up on my black hair. I loved that it washed out after one wash and didn’t damage my hair. The only part I did like was if you put too much on it made your hair as hard as a rock. The other issue was when it dried the color came off during the day so the color didn’t hold all day. I would totally recommend this product for parents to use as temporary color for their kids. My daughte loved it and so didn’t I. When putting the product on it wasn’t that messy as the gel is thick.
LV
04/05/2022
Lixcy V. United StatesI recommend this product
Great Alternative to Traditional Hair Color
I am still learning how to properly apply the curl color but I absolutely love it. It's silky and smooth, and the color is vibrant and beautiful. I do have a lot of hair, pretty thick and long which makes me a bit hesitant when applying the product because I feel I would used the whole thing in one go so I've been using smaller amounts causing the color to disappear a bit within my hair. I guess it's mostly a matter of figuring our the best way to apply it. I will definitely be purchasing other colors to mix and match. And if available, I will buy a bigger size bottle.
MW
03/28/2022
Mary W. United StatesI recommend this product
Very nice color~
I've been using these to dye singular curls and i'm still experimenting with different application styles. The color shines beautifully even with dark hair. The scent is very pleasant, it's sweet and subtle.
K
01/02/2022
Krystina United StatesI recommend this product
Blue Hair & Not Anywhere [Else]
Loved this. It applied easily and did not transfer AT ALL! Even with light touching and gentle fixing! Love it!
Aqua/Water/Eau, Glycerin, Betaine, Hydroxypropyl Bispalmitamide Mea, Ceramide Ng, Ricinus Communis (Castor) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Behenyl Behenate, Polyhydroxystearic Acid, Carbomer, Ceteareth-25, Sodium Lauroyl Lactylate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Peg-3 Distearate, Laureth-9, Peg-8, Piroctone Olamine, Peg-100 Stearate, Cocamidopropyl Betaine, Phenoxyethanol, Caprylyl Glycol, Aminomethyl Propanol, Sodium Benzoate, Fragrance/Parfum, Linalool, Caesalpinia Sappan Bark Extract, Mica, Titanium Dioxide (Ci77891), Ferric Ferrocyanide (Ci77510), Red 7 (Ci15850), Tin Oxide (Ci77861), Violet 2 (Ci6073)