With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
Our curl enhancing color gel provides a medium hold that lasts up to one wash.
Section hair off and apply to damp hair from root to tip.
For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).
For a subtle look, apply a fingerfull to each chunk or section of hair. Twist or rake through hair for desired style.
Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).
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Is this Collection Vegan?
Curl Color is Vegan and Cruelty-Free. At As I Am, we care about the earth. Our goal is to achieve net zero carbon emissions by 2030. As of 12/31/21, As I Am has offset 201 metric tons of CO₂. We are currently working on reducing our plastic consumption and improving reuse.
Make a difference by going the extra step! Rinse components to recycle.
All deliveries are carbon neutral.
How do I stop the Curl Color from transferring/bleeding?
Due to it's temporary and gel-creme nature, some transfer is to be expected, please note that more transfer is applicable to our more pigmented shades like Curl Color: Hot Red and not so much in colors like Curl Color: Rose Gold. More Curl Color used, the more vibrant it will be, the more transfer that may occur.
It is also good to note that using leave in conditioners or other products that could cause build-up in the hair while using this product could cause flakiness.
Can I Straighten/Flat iron my hair with Curl Color?
NO - the answer is NO, Curl Color is a gel - creme consistency and is best to be dried with heat in the sense of rollers, flexi rod sets, braid outs, twist outs, bantu knots, etc.
Does the color transfer?
Curl Color will last until you wash it out in the shower, it is NOT a dye, and will only last for about a week or so, depending on how you care and protect your hair via bonnet, satin/silk pillowcase, etc.
I have Type 1/Straight Hair, Can I use Curl Color?
Yes! - However, due to it's gel creme consistency, you may find the product heavy on your hair depending on the style you are using it for. The color on the hair will apply the same.
Fun pop of color
As expected it didn’t last forever, but it was super fun! I went for a more subtle look and since my hair is pretty dark, it it stayed subtle until I was in the light. It lasted about 3 days and it left glitter on my clothes but I didn’t mind much because I expected that. I got a lot of compliments and I think it’s a great alternative to actually dying it because it washes out and it doesn’t damage the hair.
Loved Subtle, Sparkly Tint
I loved how to color turned out. It was subtle enough that others didn't notice it right away, but I did! I loved the definition it gave to my waves, and the slight bit of sparkle and rosy tints it added to my brown hair. It took longer than usual for me to wash and style my hair with it, which I expected. It was a pretty painless process overall.
Aqua/Water/Eau, Glycerin, Betaine, Hydroxypropyl Bispalmitamide Mea, Ceramide Ng, Ricinus Communis (Castor) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Behenyl Behenate, Polyhydroxystearic Acid, Carbomer, Ceteareth-25, Sodium Lauroyl Lactylate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Peg-3 Distearate, Laureth-9, Peg-8, Piroctone Olamine, Peg-100 Stearate, Cocamidopropyl Betaine, Phenoxyethanol, Caprylyl Glycol, Aminomethyl Propanol, Sodium Benzoate, Fragrance/Parfum, Linalool, Caesalpinia Sappan Bark Extract, Mica, Titanium Dioxide (Ci77891), Ferric Ferrocyanide (Ci77510), Red 7 (Ci15850), Tin Oxide (Ci77861), Violet 2 (Ci6073)