• Product ingredients on an orange background with mandelic acid, gold, and vitamin C.
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Vitamin C Serum

Vitamin C Serum

  • 10% Vitamin C
  • Gold
  • Mandelic Acid
$19.99
$19.99
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The Results Are In

93%

Said their skin felt softer and more supple

87%

Noticed a lasting difference in their skin’s hydration

86%

Had more radiant and glowing skin

*Based on a 2-month consumer study with 41 participants to assess real-world performance and experience.

  • Before

  • After

8 week clinical study on 11 subjects, ages 24-65 years old. Results at week 8 (USA, 2025).

Key Ingredients

10% Vitamin C

An antioxidant that helps reduce the appearance of dark spots and boosts collagen production.

Gold

Antioxidant duo boosts vitamin C, fights free radicals, and protects skin for a brighter look.

Mandelic Acid

Gentle AHA that smooths texture, exfoliates, and brightens the skin.

Glutathione

A natural antioxidant that improves skin elasticity, reduces the appearance of hyperpigmentation, and promotes a more even skin tone.

Ferulic Acid + Vitamin E

Antioxidant duo boosts vitamin C, fights free radicals, and protects skin for a brighter look.

Ceramides

Strengthens, replenishes the skin barrier, and locks in moisture for lasting hydration.

Hyaluronic acid

Deeply hydrates and plumps skin, helping it stay smooth, soft, and dewy.

Ingredients

Aqua/Water/Eau, Dimethyl Isosorbide, Propanediol, Ascorbic Acid, Aloe Barbadensis Leaf Juice, Betaine, Glycerin, Laureth-23, Mandelic Acid, Tocopherol, Glutathione, Gold, Ferulic Acid, Sodium Hyaluronate, Hydroxyethylcellulose, Sorbitol, Ceramide EOP, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Hydroxypropyl Bisstearamide MEA, Phytosterols, Stearic Acid, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Caprylyl Glycol, 1,2 Hexanediol, Ceramide NP, Potassium Sorbate, Xanthan Gum, Sodium Benzoate, Ceramide AP

FIS: 261-47-BK2

How to Use?

After cleansing, apply 2-3 drops to your face and neck, then massage until fully absorbed. Apply once daily. Follow with a moisturizer for optimal hydration

Store in a cool place away from direct light

A multitasking, soothing serum with 10% Vitamin C, Gold, and Mandelic Acid.

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Sustainability

We use 100% recyclable glass bottles and recycled paper boxes to minimize environmental impact.

As I Am prioritizes reducing carbon emissions throughout production and distribution. 

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Behind the Formula

Meet Dr. Maliha Syed, the scientist behind As I Am’s skincare collection. Her research focuses on solving real concerns for melanin-rich skin, with a mission to help people feel confident in their skin. Guided by her chemistry and engineering expertise, she creates transparent, effective formulations made to support all skin types.

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FREQUENTLY ASKED QUESTIONS

Is the Vitamin C Serum vegan and cruelty-free?

Yes, all As I Am skincare products, including the Vitamin C Serum, are 100% vegan and cruelty-free. 

Is the Vitamin C Serum fragrance-free?

Yes, the serum is free from synthetic fragrances and is suitable for those with sensitive skin. 

Is the Vitamin C Serum suitable for all skin types?

Absolutely. Our serum was formulated for all skin types — including dry, oily, combination, and sensitive skin. The hydrating formula works to brighten and even tone without irritation.

Can I use the Vitamin C Serum every day?

Yes. For best results, apply it once daily before moisturizer and/or sunscreen. People with sensitive skin may prefer to begin by applying it every other day to help build tolerance.

Can I layer the Vitamin C Serum with other products?

Yes, it can be layered under moisturizers, sunscreens, and makeup. Avoid using it with strong exfoliants or retinoids in the same routine to minimize potential irritation.

How should I store the Vitamin C Serum?

Store it in a cool, dry place away from direct light to preserve the potency of the Vitamin C. Close the bottle tightly after each use.

How long will it take to see results?

With consistent use, most users report brighter, smoother skin within 2–4 weeks. Continued use helps visibly improve tone, fade dark spots, and maintain a radiant glow.

Is the packaging recyclable?

Yes, our Vitamin C Serum comes in 100% recyclable glass bottles and paper packaging. We recommend removing labels before recycling the bottle at your local facility.

Can I go to the sun directly after applying the serum?

Yes, but be sure to apply sunscreen afterward. Vitamin C may enhance skin photoprotection, but SPF is still needed for full sun protection.