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Coconut Water, Onion Water, Rosemary Water
Regular price $19.99Regular price$31.97Sale price $19.99Sold out -
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Flaxseed Water & Leave-In Conditioner
Regular price $14.99Regular price$21.98Sale price $14.99Sold out -
Flaxseed Leave In Spray & Scrunching Gel
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Sold outPure Oils Extra Virgin Coconut Oil
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Pure Oils Virgin Jamaican Black Castor Oil
Regular price $9.74Regular price$12.99Sale price $9.74Sold out -
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Born Curly Shampoo + Leave In + Curl Defining Jelly
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
