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Sold OutType 2B hair routine
Regular price $33.26Regular priceUnit price per$36.96Sale price $33.26Sold Out -
Sold OutType 2C hair routine
Regular price $42.26Regular priceUnit price per$46.95Sale price $42.26Sold Out -
Sold OutType 3B hair routine
Regular price $45.86Regular priceUnit price per$50.95Sale price $45.86Sold Out -
Sold OutType 4B hair routine
Regular price $46.76Regular priceUnit price per$51.95Sale price $46.76Sold Out
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
