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Rosemary Oil and Water
Regular price $14.99Regular priceUnit price per -
SaleRosemary Bundle
Regular price $49.99Regular priceUnit price per$75.92Sale price $49.99Sale -
Type 2 Hair: Full Routine
Regular price $53.95Regular priceUnit price per$59.94Sale price $53.95Sale -
SaleType 4C hair routine
Regular price $54.86Regular priceUnit price per$60.95Sale price $54.86Sale -
SaleType 4A hair routine
Regular price $38.66Regular priceUnit price per$42.96Sale price $38.66Sale -
Coconut Water, Onion Water, Rosemary Water
Regular price $19.99Regular priceUnit price per$31.97Sale price $19.99Sale -
SaleWater Bundle
Regular price $39.99Regular priceUnit price per$57.94Sale price $39.99Sale -
Scalp Massager
Regular price $9.99Regular priceUnit price per -
Sold OutCurl Color Passion Purple
Regular price $7.99Regular priceUnit price per -
Sold OutCurl Color Hot Red 3 ounce
Regular price $3.99Regular priceUnit price per -
Sold OutJBCO postcard
Regular price $0.99Regular priceUnit price per -
Sold OutRice Water Conditioner 1 ounce
Regular price $0.99Regular priceUnit price per -
Sold OutRice Water Shampoo 1 ounce
Regular price $0.99Regular priceUnit price per -
Sold OutCowash Bar Dish
Regular price $3.99Regular priceUnit price per -
Sold OutRosemary Postcard
Regular price $0.99Regular priceUnit price per -
Sold OutLong & Luxe Groedges Edge Control
Regular price $7.99Regular priceUnit price per -
Sold OutBorn Curly Baby Shampoo & Body Wash
Regular price $6.99Regular priceUnit price per -
Sold OutBorn Curly Cowash
Regular price $5.99Regular priceUnit price per -
Sold OutBorn Curly Leave-In Conditioner
Regular price $5.99Regular priceUnit price per -
Sold OutBorn Curly Curl Defining Jelly
Regular price $5.99Regular priceUnit price per -
Sold OutCocoshea Whip
Regular price $14.00Regular priceUnit price per -
Sold Outcoils & curls care package
Regular price $23.99Regular priceUnit price per -
Sold OutPure Oils Extra Virgin Olive Oil
Regular price $9.74Regular priceUnit price per$12.99Sale price $9.74Sold Out -
Sold OutPure Oils Vitamin E Oil
Regular price $13.99Regular priceUnit price per$10.49Sale price $13.99Sold Out
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
