Collection: Trending
-
Sold OutType 4 Hair: Deep Moisture
Regular price $39.12Regular priceUnit price / per$43.47Sale price $39.12Sold Out -
Sold OutType 4 Hair: Full Routine
Regular price $39.99Regular priceUnit price / per$59.94Sale price $39.99Sold Out -
Type 3 Hair: Bounce + Definition Routine
Regular price $34.16Regular priceUnit price / per$37.96Sale price $34.16Sold Out -
Sold OutType 4B hair routine
Regular price $46.76Regular priceUnit price / per$51.95Sale price $46.76Sold Out -
Sold OutCurl Color Burgundy
5.0 / 5.0
(6) 6 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold OutRosemary Oil and Water
5.0 / 5.0
(2) 2 total reviews
Regular price $14.99Regular priceUnit price / perSale price $14.99Sold Out -
Sold OutRosemary Bundle
5.0 / 5.0
(2) 2 total reviews
Regular price $49.99Regular priceUnit price / per$75.92Sale price $49.99Sold Out -
Sold OutBorn Curly Leave-In Conditioner
4.81 / 5.0
(26) 26 total reviews
Regular price $5.99Regular priceUnit price / perSale price $5.99Sold Out -
Born Curly Shampoo + Leave In + Curl Defining Jelly
Regular price $14.99Regular priceUnit price / per$18.97Sale price $14.99Sold Out -
Hemp Seed Oil Leave-In Conditioner Bar
4.56 / 5.0
(25) 25 total reviews
Regular price $6.99Regular priceUnit price / perSale price $6.99Sold Out -
Sold OutCurl Color Dark Teal Green
5.0 / 5.0
(1) 1 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold OutOnion Water
4.07 / 5.0
(42) 42 total reviews
Regular price $10.99Regular priceUnit price / perSale price $10.99Sold Out -
Coconut Water, Onion Water, Rosemary Water
5.0 / 5.0
(1) 1 total reviews
Regular price $19.99Regular priceUnit price / per$31.97Sale price $19.99Sold Out -
Sold OutWater Bundle
2.5 / 5.0
(2) 2 total reviews
Regular price $39.99Regular priceUnit price / per$57.94Sale price $39.99Sold Out -
Sold OutType 3 Hair: Hair Growth
Regular price $39.99Regular priceUnit price / per$46.88Sale price $39.99Sold Out -
Sold OutType 3C hair routine
Regular price $37.32Regular priceUnit price / per$41.47Sale price $37.32Sold Out -
Onion Water, Shampoo, and Conditioner
5.0 / 5.0
(3) 3 total reviews
Regular price $19.99Regular priceUnit price / per$32.97Sale price $19.99Sold Out -
Sold OutOnion Shampoo and Water
Regular price $14.99Regular priceUnit price / per$21.98Sale price $14.99Sold Out -
Sold OutCurl Color Rose Gold
4.42 / 5.0
(12) 12 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold OutLeave-In Conditioner Bar Dish
4.0 / 5.0
(2) 2 total reviews
Regular price $3.99Regular priceUnit price / perSale price $3.99Sold Out -
Sold OutCurl Color Minty Mermaid
4.58 / 5.0
(12) 12 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99Sold Out -
Sold OutBond Postcard
Regular price $0.99Regular priceUnit price / perSale price $0.99Sold Out -
Sold OutJBCO postcard
Regular price $0.99Regular priceUnit price / perSale price $0.99Sold Out -
Sold OutRice Water Conditioner 1 ounce
Regular price $0.99Regular priceUnit price / perSale price $0.99Sold Out
-
The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
-
R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
-
Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
-
Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
















