Collection: Trending
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Hemp Seed Oil Cowash Bar
4.81 / 5.0
(37) 37 total reviews
Regular price $6.99Regular priceUnit price / perSale price $6.99 -
Rosemary Leave-In Conditioner
4.44 / 5.0
(27) 27 total reviews
Regular price $9.99Regular priceUnit price / perSale price $9.99 -
SaleType 1A hair routine
Regular price $35.96Regular priceUnit price / per$39.96Sale price $35.96Sale -
Type 1 Hair: Moisturizing Routine
Regular price $35.06Regular priceUnit price / per$38.96Sale price $35.06Sale -
SaleType 1C hair routine
Regular price $35.96Regular priceUnit price / per$39.96Sale price $35.96Sale -
Onion Conditioner
4.19 / 5.0
(16) 16 total reviews
Regular price $10.99Regular priceUnit price / perSale price $10.99 -
Onion Shampoo and Conditioner
Regular price $14.99Regular priceUnit price / per$21.98Sale price $14.99Sale -
SaleType 3B hair routine
Regular price $45.86Regular priceUnit price / per$50.95Sale price $45.86Sale -
SaleType 3A hair routine
Regular price $38.66Regular priceUnit price / per$42.96Sale price $38.66Sale -
Jamaican Black Castor Oil Hair Mask
4.82 / 5.0
(50) 50 total reviews
Regular price $12.99Regular priceUnit price / perSale price $12.99 -
Type 4 Hair: Deep Moisture
Regular price $39.12Regular priceUnit price / per$43.47Sale price $39.12Sale -
Jamaican Black Castor Oil Shampoo
4.91 / 5.0
(44) 44 total reviews
Regular price $10.99Regular priceUnit price / perSale price $10.99 -
Curl Color Jade Green
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Jamaican Black Castor Oil Smoothie
4.84 / 5.0
(38) 38 total reviews
Regular price $10.99Regular priceUnit price / perSale price $10.99 -
Type 4 Hair: Full Routine
Regular price $39.99Regular priceUnit price / per$59.94Sale price $39.99Sale -
Type 3 Hair: Bounce + Definition Routine
Regular price $34.16Regular priceUnit price / per$37.96Sale price $34.16Sale -
SaleType 4B hair routine
Regular price $46.76Regular priceUnit price / per$51.95Sale price $46.76Sale -
Curl Color Cool Blue
4.85 / 5.0
(92) 92 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Burgundy
5.0 / 5.0
(5) 5 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Lilac
3.0 / 5.0
(1) 1 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Rose Gold
4.36 / 5.0
(11) 11 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Copper
4.7 / 5.0
(66) 66 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Flamingo Pink
4.29 / 5.0
(14) 14 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99 -
Curl Color Dark Teal Green
5.0 / 5.0
(1) 1 total reviews
Regular price $7.99Regular priceUnit price / perSale price $7.99
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.




















