Type 3 Hair: Hair Growth
Type 3 Hair: Hair Growth
This routine supports healthy growth, enhances curl strength, and keeps type 3 hair soft, hydrated, and frizz-controlled.
- Strengthening
- Hydrating
- Nourishing
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Perfect for Type 3 hair needing growth support, hydration, and stronger, frizz-controlled curls.
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Ingredients
Onion Water
Allium Cepa (Onion) Bulb Extract, Cocos Nucifera (Coconut) Fruit Juice,
Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Betaine, Niacinamide, Ricinus
Communis (Castor) Seed Oil, Thuja Orientalis Leaf Extract, Isoquercetin, Ceramide NP, Ceramide EOP, Ceramide AP, Biotin, Copper Tripeptide-1, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Phytosterols, Polyglyceryl-3 Betainate Acetate, Stearic Acid, Polyglyceryl-10 Laurate, Fragrance/Parfum, Potassium Olivate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Cyclodextrin,
Maltodextrin, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Citric Acid,
Limonene, Linalool, Linalyl Acetate.
FIS:272-52-DY2
Long & Luxe Scalp Serum
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Punica Granatum Fruit Juice, Phytosterols, Polysorbate 80, Cetearyl Alcohol, Cucurbita Pepo (Pumpkin) Seed Oil, Punica Granatum Seed Oil, Nigella Sativa Seed Oil, Passiora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Niacinamide, Betaine, Keratin, Hydrolyzed Keratin, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Butyrospermum Parkii (Shea) Butter, Elaeis Guineensis (Palm) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Trifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Avena Sativa (Oat) Kernel Oil, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Dicetyl Phosphate, Ceteth-10 Phosphate, Fragrance/Parfum, Sodium Benzoate, Ethylhexylglycerin, Maltodextrin, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Benzyl Benzoate, Citral, Limonene, Linalool, Beetroot Red, Red 33/CI17200
FIS: 252-26-AE1
Long & Luxe Curl Enhancing Smoothie
Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Punica Granatum Fruit Juice, Hydrogenated Vegetable Oil, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Polysorbate 60, Cera Alba/BeesWax/Cire d'abeilla, Passiora Edulis Fruit Extract, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract, Betaine, Niacinamide, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Hibiscus Rosa-Sinensis Flower Extract, Panthenol, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol, Piroctone Olamine, Fragrance/Parfum, Sodium Benzoate, Ethylhexylglycerin, Aminomethyl Propanol, Beta Vulgaris (Beet) Root Extract, Maltodextrin, Citric Acid, Polyacrylamide, Carbomer, Citral, Benzyl Benzoate, Limonene, Linalool, Red 33/CI 17200
FIS: 252-33-W1
Rosemary Styling Mousse
Aqua/Water/Eau, Sodium Cocoyl Glutamate, Betaine, Caprylic/Capric Triglyceride, Rosmarinus Ofcinalis (Rosemary) Leaf Oil, Mentha Piperita (Peppermint) Oil, Serenoa Serrulata Fruit Extract, Ceramide NP, Copper Tripeptide-1, Copper Tripeptide-34, Phytosterols, Biotin, Melatonin, Glycerin, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sodium Lauroyl Lactylate, Polyquaternium-55, Polyglyceryl-10 Laurate, Polyglyceryl-2 Isostearate, Caprylyl Glycol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Limonene, Linalool
FIS: 269-182-AJ
How To Use
Onion Water
Shake gently before use. Spray generously onto scalp and hair, from roots to ends. Use daily to refresh, strengthen, and rehydrate hair during styling.
Long & Luxe Scalp Serum
Using the dropper, disperse throughout scalp. Use twice daily for best results.
Long & Luxe Curl Enhancing Smoothie
Section hair off and apply to damp or dry hair from roots to tips.
Start with a small amount and increase based on thickness of hair. Do not rinse out. Use once to twice a week for best results.
Rosemary Styling Mousse
Start on damp hair: After washing and conditioning, gently towel-dry or use a microfiber towel to remove excess water.
Section your hair: Divide your hair into sections to ensure even application.
Dispense mousse: Shake the As I Am Styling Mousse well and apply a generous amount of mousse into your hand.
Apply evenly: Distribute the mousse from roots to ends using your fingers or a wide-tooth comb.
Style as desired: Use your hands to scrunch your curls upward to enhance definition, or use the praying hands method for smooth application.
Air dry or diffuse: Let your curls air dry for a natural look or use a diffuser to boost volume and speed up drying.
Fluff and separate: Once dry, gently fluff your roots or separate curls for added volume and shape.
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Vegan and Cruelty Free
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Phthalate Free
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Sulfate Free
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Silicone Free
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Synthetic Fragrance Free
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No Endocrine Disruptors
Onion
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Strengthens Hair up to 110%
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Moisturizes Hair by 136%
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Eases Combing by 133%
Long & Luxe
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
Rosemary
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Strengthens Hair up to 125%
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Increases Moisture by 33%
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Reduces Breakage up to 87%
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Eases Combing up to 32%
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Sub-micron technology
Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.
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Conventional Products
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As I Am
Bundles
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SaleType 3A hair routine
Regular price $38.66Regular priceUnit price / per$42.96Sale price $38.66Sale -
SaleType 3B hair routine
Regular price $45.86Regular priceUnit price / per$50.95Sale price $45.86Sale -
SaleType 3C hair routine
Regular price $37.32Regular priceUnit price / per$41.47Sale price $37.32Sale -
Type 3 Hair: Full Routine
Regular price $55.67Regular priceUnit price / per$61.86Sale price $55.67Sale
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The Founder
With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.
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R&D
The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.
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Sustainability
By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.
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Clean Beauty
Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.
FREQUENTLY ASKED QUESTIONS
How do I know my hair type?
Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.
Can I have more than one hair type?
Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.
Why do different hair types need different products?
Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.
Can I switch between collections?
Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.
What does curly hair usually need?
Curly hair thrives on moisture, definition, and curl-friendly ingredients that keep the pattern hydrated and frizz-free.
How can I get more definition in my curls?
Layer lightweight moisture first, then style with curl-enhancing products. The Classic Leave-In or Long & Luxe Leave-In paired with a Curl Color shade gives definition plus hold.
How often should curly hair be washed?
Curly hair benefits from washing every 4–7 days. Co-washing or alternating with gentle cleansers keeps curls hydrated and healthy.
How do I prevent frizz with curly hair?
Use hydrating products and avoid rough drying. The JBCO collection and Classic collection help smooth the cuticle and reduce frizz between and on wash days.
Are As I Am products safe for color-treated or relaxed hair?
Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.





