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Type 3 Hair: Hair Growth

Type 3 Hair: Hair Growth

This routine supports healthy growth, enhances curl strength, and keeps type 3 hair soft, hydrated, and frizz-controlled.

  • Strengthening
  • Hydrating
  • Nourishing
Regular price $39.99
Regular price $46.88 Sale price $39.99
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Ingredients

Onion Water

Allium Cepa (Onion) Bulb ExtractCocos Nucifera (Coconut) Fruit Juice,
Aqua/Water/EauAloe Barbadensis Leaf JuiceBetaineNiacinamideRicinus
Communis (Castor) Seed Oil
Thuja Orientalis Leaf ExtractIsoquercetinCeramide NP, Ceramide EOPCeramide APBiotinCopper Tripeptide-1Hydroxypropyl Bisstearamide MEAHydroxypropyl Bislauramide MEAPhytosphingosinePhytosterolsPolyglyceryl-3 Betainate AcetateStearic AcidPolyglyceryl-10 LaurateFragrance/ParfumPotassium OlivateSodium Lauroyl LactylateSodium Cocoyl GlutamateCyclodextrin,
MaltodextrinEthylhexylglycerinSodium BenzoatePotassium SorbateCitric Acid,
LimoneneLinalool, Linalyl Acetate.

FIS:272-52-DY2

Long & Luxe Scalp Serum

Aqua/Water/EauGlycerinAloe Barbadensis Leaf Juice, Punica Granatum Fruit JuicePhytosterolsPolysorbate 80Cetearyl Alcohol, Cucurbita Pepo (Pumpkin) Seed Oil, Punica Granatum Seed OilNigella Sativa Seed OilPassiora Edulis Fruit JuiceHydrolyzed Lupine ProteinNiacinamideBetaineKeratinHydrolyzed KeratinCaffeineBiotinSerenoa Serrulata Fruit ExtractButyrospermum Parkii (Shea) Butter, Elaeis Guineensis (Palm) Butter, Simmondsia Chinensis (Jojoba) Seed OilTrifolium Pratense (Clover) Flower ExtractEquisetum Hiemale ExtractAvena Sativa (Oat) Kernel OilUrtica Dioica (Nettle) ExtractCola Acuminata Seed Extract, Piroctone OlamineDicetyl PhosphateCeteth-10 Phosphate, Fragrance/ParfumSodium BenzoateEthylhexylglycerinMaltodextrinCitric AcidCaprylyl GlycolPhenoxyethanolBenzyl BenzoateCitralLimoneneLinaloolBeetroot RedRed 33/CI17200

FIS: 252-26-AE1

Long & Luxe Curl Enhancing Smoothie

Aqua/Water/EauGlycerinAloe Barbadensis Leaf JuicePunica Granatum Fruit Juice, Hydrogenated Vegetable OilRicinus Communis (Castor) Seed OilCetearyl Alcohol, Butyrospermum Parkii (Shea) ButterTheobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Polysorbate 60, Cera Alba/BeesWax/Cire d'abeillaPassiora Edulis Fruit ExtractHydrolyzed Lupine ProteinLinum Usitatissimum (Linseed) Seed ExtractBetaineNiacinamideCaffeineBiotinTrifolium Pratense (Clover) Flower ExtractEquisetum Hiemale ExtractUrtica Dioica (Nettle) ExtractCola Acuminata Seed ExtractHibiscus Rosa-Sinensis Flower Extract, Panthenol, Tocopheryl Acetate, PhenoxyethanolCaprylyl Glycol, Piroctone OlamineFragrance/ParfumSodium BenzoateEthylhexylglycerinAminomethyl PropanolBeta Vulgaris (Beet) Root ExtractMaltodextrinCitric Acid, PolyacrylamideCarbomerCitralBenzyl Benzoate, LimoneneLinaloolRed 33/CI 17200

FIS: 252-33-W1

Rosemary Styling Mousse

Aqua/Water/EauSodium Cocoyl Glutamate, BetaineCaprylic/Capric TriglycerideRosmarinus Ofcinalis (Rosemary) Leaf OilMentha Piperita (Peppermint) OilSerenoa Serrulata Fruit Extract, Ceramide NP, Copper Tripeptide-1Copper Tripeptide-34, PhytosterolsBiotinMelatoninGlycerin, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol CopolymerSodium Lauroyl Lactylate, Polyquaternium-55Polyglyceryl-10 Laurate, Polyglyceryl-2 Isostearate, Caprylyl Glycol, EthylhexylglycerinPotassium Sorbate, Sodium BenzoateLimoneneLinalool

FIS: 269-182-AJ

How To Use

Onion Water

Shake gently before use. Spray generously onto scalp and hair, from roots to ends. Use daily to refresh, strengthen, and rehydrate hair during styling. 

Long & Luxe Scalp Serum

Using the dropper, disperse throughout scalp. Use twice daily for best results.

Long & Luxe Curl Enhancing Smoothie

Section hair off and apply to damp or dry hair from roots to tips.

Start with a small amount and increase based on thickness of hair. Do not rinse out. Use once to twice a week for best results.

Rosemary Styling Mousse

Start on damp hair: After washing and conditioning, gently towel-dry or use a microfiber towel to remove excess water.

Section your hair: Divide your hair into sections to ensure even application.

Dispense mousse: Shake the As I Am Styling Mousse well and apply a generous amount of mousse into your hand.

Apply evenly: Distribute the mousse from roots to ends using your fingers or a wide-tooth comb.

Style as desired: Use your hands to scrunch your curls upward to enhance definition, or use the praying hands method for smooth application.

Air dry or diffuse: Let your curls air dry for a natural look or use a diffuser to boost volume and speed up drying.

Fluff and separate: Once dry, gently fluff your roots or separate curls for added volume and shape.

  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free graphic cartoon

    Phthalate Free

  • no sulfate graphic cartoon

    Sulfate Free

  • silicone free graphic cartoon

    Silicone Free

  • fragrance free graphic cartoon

    Synthetic Fragrance Free

  • endocrine disruptors graphic cartoon

    No Endocrine Disruptors

  • hair strength image

    Strengthens Hair up to 110%

  • fiber physics image graphic

    Moisturizes Hair by 136%

  • detangling image

    Eases Combing by 133%

  • hair strength image

    Strengthens Hair up to 125%

  • fiber physics results cartoon graphic

    Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • fiber physics image graphic

    Eases Combing up to 32%

  • hair strength image

    Strengthens Hair up to 125%

  • fiber physics results cartoon graphic

    Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • fiber physics image graphic

    Eases Combing up to 32%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

  • submicron technology graphic cartoon

    Conventional Products

  • submicron technology graphic cartoon

    As I Am

  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does curly hair usually need?

Curly hair thrives on moisture, definition, and curl-friendly ingredients that keep the pattern hydrated and frizz-free.

How can I get more definition in my curls?

Layer lightweight moisture first, then style with curl-enhancing products. The Classic Leave-In or Long & Luxe Leave-In paired with a Curl Color shade gives definition plus hold.

How often should curly hair be washed?

Curly hair benefits from washing every 4–7 days. Co-washing or alternating with gentle cleansers keeps curls hydrated and healthy.

How do I prevent frizz with curly hair?

Use hydrating products and avoid rough drying. The JBCO collection and Classic collection help smooth the cuticle and reduce frizz between and on wash days.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.