• Close-up of curly brown hair texture
  • Bottle of As I Am Onion Water with scientific beakers on a pink background
  • Hand holding a bottle of hair care product with a beige background
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Type 3C hair routine

Type 3C hair routine

Designed for dense, tightly defined curls, this routine delivers lasting moisture, enhances curl shape, and helps control frizz.

  • Defining
  • Hydrating
  • Nourishing
$37.32
$41.47 $37.32
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Ingredients

Onion Water

Allium Cepa (Onion) Bulb Extract, Cocos Nucifera (Coconut) Fruit Juice,
Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Betaine, Niacinamide, Ricinus
Communis (Castor) Seed Oil, Thuja Orientalis Leaf Extract, Isoquercetin, Ceramide NP, Ceramide EOP, Ceramide AP, Biotin, Copper Tripeptide-1, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Phytosterols, Polyglyceryl-3 Betainate Acetate, Stearic Acid, Polyglyceryl-10 Laurate, Fragrance/Parfum, Potassium Olivate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Cyclodextrin,
Maltodextrin, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Citric Acid,
Limonene, Linalool, Linalyl Acetate.

FIS:272-52-DY2

Rice water Shampoo

Aqua/Water/Eau, Lauramidopropyl Hydroxysultaine, Betaine, Sodium Chloride, Oryza Sativa (Rice) Extract, Ceramide NP, Biotin, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Sodium Salicylate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate

FIS: 269-70-AY

Rice water Conditioner

Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Linum Usitatissimum (Linseed) Seed Extract, Brassicamidopropyl Dimethylamine, Polyglyceryl-3 Betainate Acetate, Oryza Sativa (Rice) Extract, Biotin, Ceramide NP, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Cocos Nucifera (Coconut) Oil, Cetyl Esters, C12-15 Alkyl Lactate, Lactic Acid, Lauramidopropyl Hydroxysultaine, Caprylhydroxamic Acid, Sodium Chloride, Caprylyl Glycol, Potassium Sorbate, Sodium Benzoate

FIS: 269-72-V5

Leave in Conditioner

Aqua/Water/Eau, Cetearyl Alcohol, Cetyl Alcohol, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Beta Vulgaris (Beet) Root Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Ofcinarum (Sugarcane) Extract, Betaine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Polyacrylamide, Fragrance/Parfum, Anise Alcohol, Coumarin, Limonene

FIS: 234-151-P

How To Use

Onion Water

  • Shake gently before use.
  • Spray generously onto scalp and hair, from roots to ends.
  • Use daily to refresh, strengthen, and rehydrate hair during styling. 

Shampoo

  • Wet your hair thoroughly.
  • Adjust the nozzle orifice on the As I Am rice water shampoo bottle.
  • Point the tip of the nozzle to the targeted scalp area section by section.
  • Squeeze the bottle to deliver the product directly to the scalp.
  • Gently massage the scalp to distribute the shampoo and produce a rich lather.
  • Continue massaging the shampoo through your hair.
  • Rinse your hair thoroughly.
  • Proceed to condition your hair as usual using Rice Water Conditioner.

Conditioner

  • Apply the As I Am rice water conditioner to your hair and scalp after shampooing with Rice Water Shampoo.
  • Gently massage the conditioner into your hair and scalp.
  • Leave the conditioner on for 15 minutes to allow it to deeply moisturize and nourish your hair.
  • Rinse the conditioner out thoroughly.
  • Proceed to style your hair as desired.

Leave in Conditioner

  • Apply As I Am leave-in conditioner generously to damp hair.
  • Use your fingers or a wide-tooth comb to distribute evenly and detangle with care.
  • Style as desired. Air dry or diffuse for added volume.
  • Enjoy soft, smooth, and effortlessly manageable hair
  • Cruelty free and vegan logo

    Vegan and Cruelty Free

  • Phthalate Free

  • Sulfate Free

  • Silicone Free

  • Synthetic Fragrance Free

  • No Endocrine Disruptors

Onion Collection

  • hair strength image

    Strengthens Hair up to 110%

  • Moisturizes Hair by 136%

  • detangling image

    Eases Combing by 133%

Rice Water Collection

  • Hair follicle

    Improves Hair Moisture by 31%

  • Improves Wet Combing by 57%

  • comb image

    Improves Dry Combing by 59%

  • hair strength image

    Improves Hair Strength by 123%

  • Improves Scalp Moisture by 130%

Coconut Collection

  • hair strength image

    Strengthens Hair up to 125%

  • Increases Moisture by 33%

  • comb image

    Reduces Breakage up to 87%

  • Eases Combing up to 32%

  • Sub-micron technology

    Sub-micron technology enables deeper penetration of ingredients by breaking them down into small particles. the smaller particles are able to penetrate the hair & scalp more efficiently, allowing our ingredients to strengthen the scalp’s protective barrier & provide better protection against damage or irritation.

  • Conventional Products

  • As I Am

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  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • Person adjusting a metallic machine component on a larger mechanical device.

    R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Colorful soap or shampoo bars in stands on a light green background

    Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Close-up of white cream with gold accents on a beige background

    Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

FREQUENTLY ASKED QUESTIONS

How do I know my hair type?

Your hair type is based on your curl pattern, which ranges from straight (Type 1) to coily (Type 4). You can identify it by looking at the shape of your strands when they’re clean, detangled, and air-dried.

Can I have more than one hair type?

Yes! Most people have a mix — for example, Type 3 curls at the crown and Type 4 coils near the nape. That’s why layering products for different needs can make a big difference.

Why do different hair types need different products?

Each curl pattern affects how natural oils travel down the strand. Tighter curls need more moisture and protein support, while looser patterns benefit from lightweight strengthening formulas.

Can I switch between collections?

Absolutely. Hair needs can change with seasons, styling habits, or scalp health — it’s all about listening to your hair and finding what works best for your texture.

What does curly hair usually need?

Curly hair thrives on moisture, definition, and curl-friendly ingredients that keep the pattern hydrated and frizz-free.

How can I get more definition in my curls?

Layer lightweight moisture first, then style with curl-enhancing products. The Classic Leave-In or Long & Luxe Leave-In paired with a Curl Color shade gives definition plus hold.

How often should curly hair be washed?

Curly hair benefits from washing every 4–7 days. Co-washing or alternating with gentle cleansers keeps curls hydrated and healthy.

How do I prevent frizz with curly hair?

Use hydrating products and avoid rough drying. The JBCO collection and Classic collection help smooth the cuticle and reduce frizz between and on wash days.

Are As I Am products safe for color-treated or relaxed hair?

Yes. All As I Am products are sulfate-free, silicone-free, and safe for chemically treated or color-treated hair.